Sr. Creative Strategist - Health & Wellness

Atlas Coffee Club is redefining how the world experiences coffee: from award-winning single origin coffees to functional wellness blends. Our direct-to-consumer brand is scaling rapidly across Coffee Club, Tea Club, and Atlas , our new wellness coffee line.

We're looking for a dynamic Sr. Creative Strategist to join our Acquisition team and drive creative strategy for Atlas . In this role, you'll develop engaging ad concepts, manage production workflows, and analyze campaign performance on Meta and beyond. This is an opportunity to blend creative thinking and execution with data-driven strategies to deliver impactful performance advertising campaigns that drive new subscriber growth.

Responsibilities

• Research and analyze creative trends to inform innovative ad concepts
• Develop compelling ad concepts for digital campaigns that drive new customer growth
• Write creative briefs and manage creative projects through the full production lifecycle
• Apply hands-on production skills including copywriting, designing, and/or video editing as needed
• Leverage AI tools to enhance creative workflows and campaign effectiveness
• Quality assure ad creatives to ensure brand guidelines and channel best practices are being followed
• Prepare creatives to launch on the targeted channel
• Analyze campaign results and develop insights to inform future creative production
• Report on learnings to and collaborate with key stakeholders to optimize creative performance
• Develop a strong understanding of channel algorithms, new customer behavior, and performance drivers

Must-Have Qualifications

• 5-10 years experience in performance creative strategy and/or social media strategy
• Track record of ideating & producing creative that generates $100,000 media spend or 100,000 organic views
• Demonstrated creative thinking abilities with a portfolio showcasing your work
• Experience using digital advertising metrics and performance analysis to drive strategy
• Expertise in digital advertising platforms, particularly Meta
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Can-do attitude and eagerness to learn

Nice-to-Have Qualifications

• Hands-on experience with e-commerce health and wellness brands
• Bachelor's degree in Marketing, Communications, Design, or related field
• Experience with creative and design tools (Adobe Creative Suite, Figma, etc.)
• Experience with AI tools for creative production

Who You Are

• A creative thinker who stays informed about online trends and social media developments
• Someone who enjoys the intersection of creativity and data
• A curious mind who is interested in consumer psychology & behavior
• A team player who thrives in collaborative environments
• A detail-obsessed self-starter who can manage multiple projects simultaneously
• An adaptable professional open to feedback and continuous improvement

What We Offer

• Opportunity to grow your skills across multiple creative disciplines
• Hands-on experience with cutting-edge digital advertising strategies
• Collaborative and innovative team environment
• Professional development opportunities
• PTO, sick time, and a remote-friendly culture with a hub in Austin, TX.

Why Join Atlas Coffee?

At Atlas Coffee Club, youll be part of a small and hungry team thats passionate about coffee, innovation, and creating extraordinary experiences for our customers. As a Sr. Creative Strategist, youll have the opportunity to shape the future of our brand and make a lasting impact on our growth.

If you're passionate about digital creativity, and ready to contribute to impactful campaigns, we want to hear from you!

Base Salary Range: $70,000-100,000/year. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.

This role is Hybrid with an office in Austin, TX or fully remote.