What are the responsibilities and job description for the Marketing Strategy Manager position at Atlantic Health?
Job Description
JOB DESCRIPTION
The manager of marketing strategy is responsible for building relationships and serving as the marketing liaison with service line and site leaders across the health system to understand their business needs and objectives. The manager of marketing strategy will become an expert in understanding the patient journey throughout the health care continuum. This person will translate service line and site business objectives into system-wide marketing strategies and ultimately actionable and measurable marketing campaigns while working in conjunction with various marketing channel subject matter experts to build integrated marketing plans across channels. The person in this role will provide marketing guidance and support, while building strategic plans and deliverables to ensure the growth of key service lines and sites throughout Atlantic Health. The ideal candidate should have deep experience in building omni-channel marketing plans informed by data and insights, excellent communication/influence skills, and a strong ability to collaborate across multiple stakeholder groups in a matrixed environment. The marketing strategy manager will use KPI measures to report out on campaign results and continuously evolve marketing communications deliverables to meet our consumer’s needs. The marketing strategy manager will report to the senior manager of marketing strategy.
Job Functions
QUALIFICATIONS
At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:
We Have Received Awards And Recognition For The Services We Have Provided To Our Patients, Team Members And Communities. Below Are Just a Few Of Our Accolades
Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted:
Note: In Compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.
EEO STATEMENT
Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.
About The Team
Atlantic Health System is at the forefront of medicine, setting standards for quality health care powered by a workforce of more than 18,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, the system offers more than 400 sites of care, including eight award-winning medical centers. Specializing in cardiovascular care, cancer care, orthopedics, neuroscience, pediatrics, women's health and rehabilitation medicine. Atlantic Medical Group, comprised of 1,000 physicians and advanced practice providers, represents one of the largest multi-specialty practices in New Jersey and includes finance, legal, marketing, human resources, talent acquisition, ISS and more. Caring for our patients, our team members and the communities we serve is our central mission.
JOB DESCRIPTION
The manager of marketing strategy is responsible for building relationships and serving as the marketing liaison with service line and site leaders across the health system to understand their business needs and objectives. The manager of marketing strategy will become an expert in understanding the patient journey throughout the health care continuum. This person will translate service line and site business objectives into system-wide marketing strategies and ultimately actionable and measurable marketing campaigns while working in conjunction with various marketing channel subject matter experts to build integrated marketing plans across channels. The person in this role will provide marketing guidance and support, while building strategic plans and deliverables to ensure the growth of key service lines and sites throughout Atlantic Health. The ideal candidate should have deep experience in building omni-channel marketing plans informed by data and insights, excellent communication/influence skills, and a strong ability to collaborate across multiple stakeholder groups in a matrixed environment. The marketing strategy manager will use KPI measures to report out on campaign results and continuously evolve marketing communications deliverables to meet our consumer’s needs. The marketing strategy manager will report to the senior manager of marketing strategy.
Job Functions
- Manage multiple service line/site relationships across Atlantic Health’s sites of care including but not limited to hospitals, physicians’ offices, ambulatory care settings
- Provide marketing guidance and planning discussions to service line and site leaders to address both short-term and long-term business needs and objectives to drive growth and awareness
- Collaborate with cross-channel marketing subject matter experts in building integrated marketing plans that address service line/site business needs and objectives
- Understand the various patient journeys throughout the health care continuum and provide guidance to leaders and marketing subject matter experts in executing marketing/communication strategies
- Understand Atlantic Health’s communities - Provide expert guidance in understanding Atlantic Health’s demographic, socioeconomic, and competitive landscapes
- Track, measure and report out on marketing measures to monitor marketing effectiveness and meet growth objectives
- Serve as the key marketing liaison between service line/site leaders back to the marketing and senior leadership teams at Atlantic Health
- Other Duties as assigned
QUALIFICATIONS
- Bachelor's Degree in Marketing, or Communication. MBA preferred
- Minimum 5 years of relevant job experience
- Experience in building omni-channel marketing plans informed by data and insights, excellent communication/influence skills,
At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:
- Morristown Medical Center, Morristown, NJ
- Overlook Medical Center, Summit, NJ
- Newton Medical Center, Newton, NJ
- Chilton Medical Center, Pompton Plains, NJ
- Hackettstown Medical Center, Hackettstown, NJ
- Goryeb Children's Hospital, Morristown, NJ
- CentraState Healthcare System, Freehold, NJ
- Atlantic Home Care and Hospice
- Atlantic Mobile Health
- Atlantic Rehabilitation
We Have Received Awards And Recognition For The Services We Have Provided To Our Patients, Team Members And Communities. Below Are Just a Few Of Our Accolades
- 100 Best Companies to Work For ® and FORTUNE® magazine for 15 years
- Best Places to Work in Healthcare - Modern Healthcare
- 150 Top Places to work in Healthcare - Becker's Healthcare
- 100 Accountable Care Organizations to Know - Becker's Hospital Review
- Best Employers for Workers over 50 - AARP
- Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
- One of the 100 Best Workplaces for “Millennials” Great Place to Work® and FORTUNE® magazine
- One of the 20 Best Workplaces in Health Care: Great Place to Work® and FORTUNE® magazine
- Official Health Care Partner of the New York Jets
- NJ Sustainable Business
Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted:
- Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)
- Life & AD&D Insurance.
- Short-Term and Long-Term Disability (with options to supplement)
- 403(b) Retirement Plan: Employer match, additional non-elective contribution
- PTO & Paid Sick Leave
- Tuition Assistance, Advancement & Academic Advising
- Parental, Adoption, Surrogacy Leave
- Backup and On-Site Childcare
- Well-Being Rewards
- Employee Assistance Program (EAP)
- Fertility Benefits, Healthy Pregnancy Program
- Flexible Spending & Commuter Accounts
- Pet, Home & Auto, Identity Theft and Legal Insurance
Note: In Compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.
EEO STATEMENT
Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.
About The Team
Atlantic Health System is at the forefront of medicine, setting standards for quality health care powered by a workforce of more than 18,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, the system offers more than 400 sites of care, including eight award-winning medical centers. Specializing in cardiovascular care, cancer care, orthopedics, neuroscience, pediatrics, women's health and rehabilitation medicine. Atlantic Medical Group, comprised of 1,000 physicians and advanced practice providers, represents one of the largest multi-specialty practices in New Jersey and includes finance, legal, marketing, human resources, talent acquisition, ISS and more. Caring for our patients, our team members and the communities we serve is our central mission.
Salary : $59 - $103