What are the responsibilities and job description for the Consumer Insights Analyst position at Atlantic Health?
Job Description
Atlantic Health is seeking a highly motivated individual with a passion for consumer insights and a strong background in data analytics and storytelling.
The Consumer Insights Analyst plays a critical role in shaping our understanding of the end-to-end consumer experience and driving decisions to alleviate pain points and friction for our patients across the consumer journey. Reporting into the Director of Digital Marketing, this person will lead market research strategy, methodology and execution with research partners including Qualtrics, NRC Health and MDRG to measure brand health, reputation and NPS of Atlantic Health over time. This person will also partner with Consumer Insights leads on the Patient Experience Team and all branches of the Marketing Department to measure the end-to-end consumer experience, identify pain points before, during and after clinical encounters, and assess and prioritize opportunities for optimization. Additionally, this person will partner with Digital Marketing and Consumer Experience Teams to connect the dots across advertising, communication, web and call center activity, and appointment scheduling, and provide insights, data visualization and storytelling to map consumer journeys and illustrate conversion funnels.
Responsibilities
QUALIFICATIONS
About Us
At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:
We Have Received Awards And Recognition For The Services We Have Provided To Our Patients, Team Members And Communities. Below Are Just a Few Of Our Accolades
Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted:
Note: In Compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.
EEO STATEMENT
Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.
About The Team
Atlantic Health System is at the forefront of medicine, setting standards for quality health care powered by a workforce of more than 18,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, the system offers more than 400 sites of care, including eight award-winning medical centers. Specializing in cardiovascular care, cancer care, orthopedics, neuroscience, pediatrics, women's health and rehabilitation medicine. Atlantic Medical Group, comprised of 1,000 physicians and advanced practice providers, represents one of the largest multi-specialty practices in New Jersey and includes finance, legal, marketing, human resources, talent acquisition, ISS and more. Caring for our patients, our team members and the communities we serve is our central mission.
Atlantic Health is seeking a highly motivated individual with a passion for consumer insights and a strong background in data analytics and storytelling.
The Consumer Insights Analyst plays a critical role in shaping our understanding of the end-to-end consumer experience and driving decisions to alleviate pain points and friction for our patients across the consumer journey. Reporting into the Director of Digital Marketing, this person will lead market research strategy, methodology and execution with research partners including Qualtrics, NRC Health and MDRG to measure brand health, reputation and NPS of Atlantic Health over time. This person will also partner with Consumer Insights leads on the Patient Experience Team and all branches of the Marketing Department to measure the end-to-end consumer experience, identify pain points before, during and after clinical encounters, and assess and prioritize opportunities for optimization. Additionally, this person will partner with Digital Marketing and Consumer Experience Teams to connect the dots across advertising, communication, web and call center activity, and appointment scheduling, and provide insights, data visualization and storytelling to map consumer journeys and illustrate conversion funnels.
Responsibilities
- Leads the development and implementation of consumer experience (CX) research strategies, methodologies, programs and reporting with quantitative and qualitative research partners including Qualtrics, NRC Health and MDRG
- Conducts data analysis and needs assessments to identify trends, insights and pain points in the end-to-end consumer experience
- Tracks CX KPIs, provides recommendations for improvement, and develops learning agendas and optimization strategies
- Collaborates with Patient Experience and all branches of the Marketing Department to gather and integrate patient and prospect feedback and data from various sources; Aggregates, monitors and extracts insights from non-clinical patient feedback, including patient feedback surveys, ratings and reviews, social listening, emails, calls and web submissions
- Develops and maintains a deep understanding of patient preferences, needs and behaviors
- Interprets and translates complex datasets into compelling visualizations and actionable insights, and delivers clear recommendations to leadership and business partners
- Ensures data quality and accuracy in all CX research and analysis
- Participates in the development and implementation of new CX-related initiatives and projects
- Fosters a culture of consumer-centricity across Atlantic Health
- Continuously identifies opportunities for process improvement and efficiency in CX research and analysis; Stays up-to-date on industry trends and best practices
- Leads relationships with research partners and leads and manages Marketing’s research budget
QUALIFICATIONS
- Quantitative research and statistical analysis experience required
- Proficient in developing research strategies and methodologies, crafting surveys, determining sampling requirements and quotas, and measuring the statistical significance of results
- Ability to track multiple KPIs, identify and monitor trends, uncover early warning indicators and investigate potential root causes
- Demonstrated ability to translate complex datasets into actionable insights, uncover trends, develop reporting and storytelling and deliver recommendations
- Ability to aggregate disparate datasets from various sources and systems to gain a holistic view of the consumer experience
- Proficient in data visualization tools, including PowerBI, and strong ability to create charts and visualizations in Excel, PowerPoint and Lucid
- Bachelor’s degree in mathematics, statistics or other quantitative field preferred
- 4 years consumer insights, VOC or marketing analytics experience required
- Excellent written and verbal communication skills
- Highly collaborative; able to work effectively across departments and levels
- Consumer-centric mindset with a passion for driving decisions that improve patient satisfaction, deepen engagement and increase loyalty
- Deadline-oriented, organized and capable of driving multiple initiatives simultaneously
- Healthcare experience preferred
About Us
At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:
- Morristown Medical Center, Morristown, NJ
- Overlook Medical Center, Summit, NJ
- Newton Medical Center, Newton, NJ
- Chilton Medical Center, Pompton Plains, NJ
- Hackettstown Medical Center, Hackettstown, NJ
- Goryeb Children's Hospital, Morristown, NJ
- CentraState Healthcare System, Freehold, NJ
- Atlantic Home Care and Hospice
- Atlantic Mobile Health
- Atlantic Rehabilitation
We Have Received Awards And Recognition For The Services We Have Provided To Our Patients, Team Members And Communities. Below Are Just a Few Of Our Accolades
- 100 Best Companies to Work For ® and FORTUNE® magazine for 15 years
- Best Places to Work in Healthcare - Modern Healthcare
- 150 Top Places to work in Healthcare - Becker's Healthcare
- 100 Accountable Care Organizations to Know - Becker's Hospital Review
- Best Employers for Workers over 50 - AARP
- Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
- One of the 100 Best Workplaces for “Millennials” Great Place to Work® and FORTUNE® magazine
- One of the 20 Best Workplaces in Health Care: Great Place to Work® and FORTUNE® magazine
- Official Health Care Partner of the New York Jets
- NJ Sustainable Business
Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted:
- Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)
- Life & AD&D Insurance.
- Short-Term and Long-Term Disability (with options to supplement)
- 403(b) Retirement Plan: Employer match, additional non-elective contribution
- PTO & Paid Sick Leave
- Tuition Assistance, Advancement & Academic Advising
- Parental, Adoption, Surrogacy Leave
- Backup and On-Site Childcare
- Well-Being Rewards
- Employee Assistance Program (EAP)
- Fertility Benefits, Healthy Pregnancy Program
- Flexible Spending & Commuter Accounts
- Pet, Home & Auto, Identity Theft and Legal Insurance
Note: In Compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.
EEO STATEMENT
Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.
About The Team
Atlantic Health System is at the forefront of medicine, setting standards for quality health care powered by a workforce of more than 18,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, the system offers more than 400 sites of care, including eight award-winning medical centers. Specializing in cardiovascular care, cancer care, orthopedics, neuroscience, pediatrics, women's health and rehabilitation medicine. Atlantic Medical Group, comprised of 1,000 physicians and advanced practice providers, represents one of the largest multi-specialty practices in New Jersey and includes finance, legal, marketing, human resources, talent acquisition, ISS and more. Caring for our patients, our team members and the communities we serve is our central mission.
Salary : $48 - $85