Global Director of Marketing

Reporting to Vice President of Sales & Marketing, our Global Director of Marketing will oversee the development and execution of ATL's marketing programs and downstream strategies to generate high-quality leads aligned with our goals to drive profitable growth and long-term customer relationships. They will use a creative approach in advancing our marketing programs as we expand globally - partnering closely with executive leadership, commercial teams, and internal technical experts.

They will create a roadmap for sales collateral content, company website evolution and messaging; developing multi-channel digital marketing campaigns for target audiences. They will also focus on growth marketing to deepen brand awareness, penetrate market segments, and gather qualified leads for the sales team.

Location: fully remote or located at one of our physical sites within USA.

What you will be doing:

• Provide direct leadership to Marketing team; focusing on coaching and skill development.
• Collaborate with VP and Commercial Leaders to develop and monitor execution of strategic plans, including key commercial imperatives.
• Contribute to cross-functional teams to evaluate new markets and capabilities for potential investment/expansion.
• Lead the execution of key elements of the marketing plan, such as Website, Social Media, Trade Shows and Events, etc.
• Develop and monitor marketing budget to include all downstream marketing elements (trade shows, collaterals, social media, promotions, email campaigns, paid advertising, social media, blogs, eBook, vlog, etc.).
• Develop and execute communication and promotional plans, including calendar of events.
• Develop and execute strategic Public Relations plan and media relations strategies; prepare press releases and promotional material.
• Maintain brand guidelines, including deployment of environmental branding at various sites.
• Maintain knowledge of company competitive landscape and track competitors.
• Build and grow brand awareness and positioning.
• Drive inorganic growth and nurture organic growth.
• Partner with the sales team to develop engagement strategies to maximize profits and market share while balancing customer satisfaction.
• Launch and manage campaigns from inception to successful conclusion.
• Measure the success of marketing activities to inform future marketing decisions.
• Provide performance reports to the leadership team and department heads.

What we expect from you:

• Bachelor's degree in Marketing, Business, or other relevant program
• 15 years' experience across various marketing disciplines; focus on SEO strategy / digital campaigns and brand management.
• Demonstrated people and project leadership experience.
• Experience within highly-regulated OEM industries; medical device is a huge plus.
• General technical acumen and familiarity with relevant tools/software (marketing automation, graphic design, etc).
• Database utilization and configuration proficiency (ex. CRM - Hubspot is a plus).
• Tradeshow and conference research and support experience is essential.
• Experience applying successful sales enablement tools and processes.
• Creating / managing marketing budgets aligned to company strategy.
• Vendor relationship management; including developing outsourcing strategies.
• Comfortable presenting to various audiences (internal/external) including Executive teams and Board of Directors.
• Team player with solution-oriented mindset.
• Experience participating in or leading foreign marketing campaigns.
• Knowledge of global data privacy regulations and practical applications.
• Ability to travel up to 15% domestically and potential for international travel.

What's in it for you:

• Flexible work schedule.
• Competitive salary and bonus.
• Medical, Dental, Vision, and HSA plans.
• Life, AD&D, STD, LTD plans to help protect you and your loved ones.
• Supplemental insurance plans to provide extra support.
• Generous 401k plan with Employer Match.
• Paid Holidays, PTO, Maternity and other leave programs to support your time off needs.

What you should know about us:

We believe there is a better way to bring medical devices to market. We use an engineer-to-engineer approach to develop custom interconnect solutions for medical devices that improve the quality of one's life'. Join us in our mission to be the leading provider of custom engineered solutions for top medical device manufacturers. ATL has operations in China, Costa Rica, Taiwan, UT-USA, plus remote staff in strategic global locations ... and we are growing!

Our Values:

Honesty: We are truthful, transparent, and fair, communicating openly and honestly; maintaining integrity by all standards

Excellence: ATL's excellence originates from our customer centric approach to business. We commit to consistently delivering superior quality products, services and results to exceed expectations

Accountability: We accept responsibility for our actions and hold each other accountable to create a collaborative environment

Respect: We approach our work with humility, recognizing the value each person brings regardless of their views and/or opinions.

Teamwork: Teamwork is essential to creating an innovative environment. Individuals with different backgrounds, ideas, and perspectives strengthen and improve ATL.

EEO Statement ATL Technology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.