What are the responsibilities and job description for the Digital Marketing & Sales Coordinator position at ATI Electrical Supply?
Digital Marketing & Sales Coordinator — Commercial & Industrial Electrical Products
About ATI
ATI Electrical Supply is an electrical distributor specializing in temporary and emergency power, switchgear, wire and cable, and related commercial/industrial electrical products. We support contractors, facilities, utilities, and industrial customers with dependable products, service, and technical knowledge.
Position Summary
ATI is seeking an experienced Digital Marketing & Sales Coordinator to support programs for our commercial and industrial electrical business. This role is ideal for a hands-on B2B marketer who can manage content, digital marketing, internal communications, blogs, product marketing support, and day-to-day marketing execution.
Key Responsibilities
- Support and execute digital marketing strategies to increase brand awareness, qualified leads, and customer engagement.
- Coordinate marketing campaigns across websites, email, blog, social media, digital advertising.
- Work with outside advertising/marketing agencies to coordinate campaign needs, timelines, creative assets, reporting, and execution.
- Write, edit, and publish blog content, product content, website copy, and email copy.
- Support blog and content to our affiliated companies’ initiatives.
- Maintain and improve website content, product descriptions, landing pages, and online resources.
- Assist with product launches, promotions, vendor campaigns, and sales enablement materials.
- Track online marketing performance metrics and provide updates on campaign activity, website performance, leads, and content results.
- Help maintain brand consistency across digital channels, and customer-facing communications.
Qualifications
- Bachelor's degree or equivalent experience
- 4 years of marketing experience, preferably in B2B, industrial, electrical, construction, manufacturing, distribution, or technical products.
- An Understanding of Google Analytics, Woo Commerce, and Shopify - preferred
- Experience with digital marketing, blogs, campaigns, website updates, and social media content.
- Experience working with outside agencies, vendors, and advertising partners.
- Strong communication and organizational skills.
- Comfortable working with technical or product-driven subject matter.
- Electrical industry experience is highly beneficial but not required.
- Trade show coordination experience would be a plus.
Helpful Skills
- WordPress or website CMS experience.
- Email marketing platform experience i.e.; Mail Chimp and Zoho.
- Canva, Adobe Creative Suite, Photoshop, or similar design tools.
- SEO knowledge.
Salary : $65,000 - $70,000