What are the responsibilities and job description for the Human Resource Generalist position at ATHLETIFREAK?
You build the engine that connects the brand to the athlete. And you are not afraid to run it yourself.
About Athletifreak
ATHLETIFREAK is a performance athletic apparel brand built for real athletes, real movement, and real conditions — from marathon start lines to triathlon finish lines. We design gear that works as hard as the person wearing it. We are a lean, fast-moving team with big ambitions, and every role here carries real ownership. We are at a pivotal point in our growth — official sponsor of major endurance events, expanding retail and wholesale presence, and building a brand with real equity in the athletic community. We are looking for a Director of Marketing to own the marketing function entirely. Strategy, execution, and everything in between. This is not a delegation role. You will be in it.
What You'll Own
About Athletifreak
ATHLETIFREAK is a performance athletic apparel brand built for real athletes, real movement, and real conditions — from marathon start lines to triathlon finish lines. We design gear that works as hard as the person wearing it. We are a lean, fast-moving team with big ambitions, and every role here carries real ownership. We are at a pivotal point in our growth — official sponsor of major endurance events, expanding retail and wholesale presence, and building a brand with real equity in the athletic community. We are looking for a Director of Marketing to own the marketing function entirely. Strategy, execution, and everything in between. This is not a delegation role. You will be in it.
What You'll Own
- Overall marketing strategy: brand positioning, channel mix, campaign calendar, and performance KPIs
- Integrated campaign development across social, email, paid, partnerships, and events
- The content and creative pipeline — brief campaigns, direct shoots, oversee all deliverables
- Community growth — building and engaging our athlete audience through authentic, platform-native content
- Event and experiential marketing: race weekend activations, expo presence, and retail pop-ups
- Athlete ambassador and brand partnership relationships
- Influencer and affiliate programs with clear performance accountability
- Marketing performance analysis across channels — weekly and monthly reporting with real insight
- Brand narrative and seasonal storytelling in direct collaboration with the founder
- Building and managing a lean, high-output marketing team over time
- 5–10 years of marketing experience, with at least 2 years in a leadership or ownership role
- Proven track record driving brand growth — ideally in apparel, sport, or consumer lifestyle
- Deep understanding of social-first marketing and how culture moves on platforms
- Strong writer and creative thinker — you can shape a brand voice and defend it
- Experience managing campaigns from brief through launch through post-analysis
- Data fluency — you know your metrics and make decisions based on them
- Experience with event and experiential marketing
- Strong opinions about what good brand looks like, backed by results
- Experience in endurance sports marketing — running, triathlon, cycling
- Background working with founder-led or early-stage consumer brands
- Existing relationships with athletes, media, or event properties in the endurance sport space