What are the responsibilities and job description for the Director of Performance Marketing position at Athlete To Athlete?
About Athlete To Athlete:
Athlete To Athlete is a fast-growing sports-tech startup connecting NCAA Division I athletes with the next generation of youth athletes. With 20,000 athletes on the platform in under 3 years, we’re scaling quickly and looking to fuel our growth through best-in-class performance marketing. We're hiring a Director of Performance Marketing to lead paid acquisition and help us continue to exponentially scale. This is a senior role for a data-driven marketer who can manage large budgets on Meta, spin up new channels, lead the performance marketing team, and turn insights into strategies that drive measurable customer growth.
The Role:
As our Director of Performance Marketing, you’ll be responsible for driving new customer acquisition through Meta and additional paid channels. You will own the performance marketing roadmap, lead our performance marketing team, and work cross-functionally with sales to ensure customer acquisition targets are met. Your focus is on lowering CAC, scaling new customer growth, and building a martech foundation that supports long-term success.
What You’ll Do:
- Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc)
- Build and execute a roadmap for channel expansion and profitable scale
- Develop and run structured testing frameworks (audiences, offers, landing pages, creative iterations)
- Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops
- Collaborate with Lifecycle Marketing on remarketing, nurture flows, and down-funnel optimization
- Work cross-functionally with sales to align acquisition with lead quality and conversion
- Help design and improve our martech and data tracking stack to ensure accurate CAC and customer reporting
- Manage external vendors, agencies, or freelancers as needed to hit acquisition goals
- Regularly report on performance, insights, and opportunities to the executive team
What We’re Looking For:
- 7 years of experience in performance marketing with deep expertise in Meta Ads
- Proven success scaling paid channels to 7-8 figures annually with profitable CAC
- Experience spinning up new channels (TikTok, YouTube, Google, etc.) from zero to scale
- Experience leading a performance marketing team
- Strong analytical skills and ability to connect platform metrics to business outcomes
- Comfort with martech, attribution, and reporting solutions
- Excellent cross-functional collaborator and communicator
- Background in B2C lead generation strongly preferred
- Experience with parents/youth-focused markets or sports is a plus
What Success Looks Like:
- Consistent improvement in CAC and growth in total new customers acquired
- Profitable expansion of paid channels beyond Meta
- Reliable testing cadence producing new creative, audience, and offer insights
- Clear visibility into performance through robust martech and reporting
- Strong collaboration across Creative, Lifecycle, and Sales functions
Why Join A2A:
- Impact: You’ll directly shape how we scale acquisition for a mission-driven startup
- Ownership: Take charge of performance marketing strategy and execution
- Growth: Expand channels and budgets with the freedom to test, learn, and scale
- Culture: Scrappy, collaborative, ambitious team working on something meaningful.
Salary : $170,000 - $200,000