What are the responsibilities and job description for the Coordinator, Organic Social position at Athleta?
About the Role
Athleta’s social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social-first content for women and girls to foster a place for brand love and loyalty.
To continue to scale our social channels, we are looking for a Coordinator, Organic Social to support our dynamic and growing social team with community management, social media management and reporting.
What You'll Do
● Community Management
- Foster a positive and engaged online community by responding to comments and cultivating conversation on Athleta channels
- Identify and connect with on-brand online communities and creators, engaging with relevant content to drive Athleta awareness
- Closely monitor mentions of the Athleta brand across all social platforms
- Possess strong writing skills and the ability to craft social copy within Athleta's tone of voice
● Social Media Management
- Manage weekly content calendars, ensuring consistency and quality across platforms
- Own daily content posting, ensuring timeliness and excellence
- Be available for weekend posting and community management
● Reporting
- Stay up-to-date on social trends, cultural movements and platform updates to inform content direction
- Track content performance and audience insights using analytics tools
- Support reporting efforts with weekly insights and recommendations
Who You Are
- 1 - 3 years of experience in community management, social media management or a similar role
- Deep understanding of social media best practices and trends, with relevant experience in Instagram, TikTok, YouTube
- Experience with social media reporting and analytics
- Highly organized with strong attention to detail and ability to manage multiple priorities
- Team-oriented mindset with a proactive, self-starter attitude
- Thrives in a fast-paced environment, comfortable adapting to the changing needs of the business and social trends
