Demo

Business Development Director

Athena Health Care Systems
Farmington, CT Full Time
POSTED ON 4/18/2026
AVAILABLE BEFORE 5/17/2026
Athena Care at Home is hiring an experienced Business Development Director to join our private duty agency in Connecticut!

Our agency provides non-medical home care to clients throughout the state to help individuals maintain their independence in their own homes. This is a salaried role with weekly pay and offers an incentive program. Candidate must be willing to travel; mileage reimbursed.

Requirements:

  • A degree in marketing or business is preferred.
  • At least two (2) years' experience in marketing/admissions (private duty, hospice, home health, etc.) required.
  • Must have a valid driver's license as well as reliable and insured transportation.
  • Candidate must be willing to travel throughout the market.
  • Excellent oral and written communication skills to effectively communicate with the client, family, and office staff.
  • Strong independent decision-making and problem-solving skills.
  • "Go-getter" mentality to contribute to census growth.


Duties:

  • Establish new partnerships as well as maintain established partnerships in the market to increase census and revenue.
  • Implement effective marketing techniques that contribute to an increase in brand awareness and census growth.
  • Analyze market trends, competitors, and referral patterns to maximize growth strategies.
  • Identify obstacles and present solutions to overcome.
  • Develop and maintain marketing plans and initiatives.
  • Track and evaluate referrals to determine top accounts.
  • Schedule and conduct meetings with partners to maintain a relationship with the agency.
  • Work alongside the team to determine areas of improvement to enhance services.
  • Assist in the creation of marketing collateral.
  • Meet with prospective families and accounts to discuss services.
  • Participate in community events to enhance brand awareness, such as health fairs and other networking opportunities.


Benefits:

  • Competitive and Weekly Pay
  • 401(k) with Employer Match for All Team Members
  • Career Advancement Opportunities
  • Exclusive Employer Discount Program


Benefits Available for Eligible Team Members:

  • 401(k) with Employer Match
  • Vacation and Personal Time
  • Employer Paid Life Insurance
  • Health, Dental, and Vision Insurance


We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Athena Health Care Systems and its managed centers follow federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff, regardless of position or work location, to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.

Salary.com Estimation for Business Development Director in Farmington, CT
$182,275 to $224,986
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