Director of Special Events Sales

POSITION: Director of Special Events Sales

LOCATION: San Antonio, TX

HOURS: Full Time, days and evenings, weekends & holidays; varies per event schedule

ABOUT THE POSITION

• Director of Special Events Sales is responsible for leading the special events business across ATG San Antonio venues including The Espee, Majestic Theatre, and Empire Theatre, with ownership of delivering the annual private events revenue goal of $1.6M.
• This role sets the sales strategy, leads the department, and drives growth through proactive prospecting, creative event concepts, strategic partnerships, and strong relationships with corporate, nonprofit, cultural, social, hospitality, and agency partners.
• The Director will manage the private events sales pipeline from lead generation through contracted business, ensuring revenue forecasting, pricing strategy, proposal standards, contract execution, and client experience are aligned with venue goals.
• The ideal candidate is a commercially minded leader with knowledge of the large-scale event booking market and convention business, established relationships with DMCs, catering and event companies, and event planners, and the ability to build relationships, identify new revenue opportunities, inspire a service-driven team, and maximize venue utilization.

PEOPLE, PLACES, and THINGS

• Lead the special events department and establish clear goals, processes, accountability, and communication rhythms to support revenue growth and operational excellence.
• Develop and maintain relationships with corporate clients, destination management companies, convention and hospitality partners, nonprofit organizations, cultural partners, hotels, event planners, caterers, promoters, and community stakeholders to grow repeat and referral business.
• Create and execute strategies to fill dark nights, maximize use of available venue spaces, and develop creative event concepts that differentiate the venues in the San Antonio market.
• Partner closely with venue teams Production/Technical, Customer Experience, Marketing, Operations, Food & Beverage, Finance, and Programming to ensure private events are financially sound, operationally feasible, and delivered at a high standard.
• Oversee event pricing, proposals, contracts, invoicing, deposits, insurance requirements, client communications, and post-event evaluation to ensure accuracy, compliance, and strong client satisfaction.

EXPERIENCE and SKILLS

• Established experience in private events, sales, hospitality experience, with demonstrated success prospecting, negotiating, contracting, and growing revenue.
• Proven ability to own and deliver annual revenue goals, manage a sales pipeline, forecast performance, and translate market opportunities into booked business.
• Experience leading a team, managing client relationships, developing proposals and contracts, and working cross-functionally to execute events in a fast-paced environment.
• Established relationships with DMCs, catering and event companies, convention partners, and event planners strongly preferred.

COMPETENCIES

• Commercially driven leader with strong sales instincts, financial acumen, and the ability to build strategies that deliver measurable revenue growth.
• Excellent verbal, written, and interpersonal communication skills, with the confidence to represent the venues externally and lead internal teams with clarity.

• Highly organized, proactive, and solutions-oriented, with sound judgment and the ability to respond effectively in a busy event environment.

BENEFITS

• 401k, competitive healthcare (medical, dental, vision), Paid Vacation and Holidays.

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ATG-Entertainment is proud to stand at the forefront of the live entertainment industry.

Our expertise and capabilities enable producers and other creatives to bring their visions to life and create unforgettable performances for audiences, presented in our landmark venues and delivered with exceptional hospitality. Our portfolio of venues includes historic theatres, studio theatres, cinemas, conference spaces, and live music arenas. ATG-Entertainment own, operate or programme 64 of the world’s most iconic venues across the UK, the US and Germany, each year entertaining over 18 million audience members. Through our in-house Production companies and working closely with top producers and promoters ATG presents over 15,000 live performances every year.ATG also owns a leading ticketing platform, with ATGtickets.com attracting more than 40 million unique visitors annually. Headquartered in London and Woking, the company also has offices in New York and Cologne.

It is the passion of our teams, that cover every discipline across the live entertainment industry, that underpins our continuing strategic growth and success. Learn more about ATG-Entertainment, visit www.atgentertainment.com/

ATG Entertainment’s Inclusion, Diversity, Equity, & Access Mission Statement

A Stage for Everyone

Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are committed to strengthening the sense of belonging by ensuring diversity and equity in everything we do. We strive to make our venues beacons of these ideals in our communities. On stage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves, and everyone feels they belong.

At ATG Entertainment, we provide a stage for everyone.