Home Health Marketing & Sales Specialist

GENERAL PURPOSE: 

The Business Development Specialist (BDS) is responsible for assisting in planning, developing, and implementing the agency marketing programs, which includes community education, non-remunerative solicitation of patients and/or patronage, and advertising.  The business development specialist is responsible to the Regional Director of Business Development.  

QUALIFICATIONS: 

• Bachelor’s degree in marketing preferred, high school or equivalent required with business development experience.  

• At least one (1) year marketing or administrative experience in a health care setting.  

• Knowledge of home health care services and managed care plans.  

• Basic computer skills.  

• Excellent speaking and writing ability.  

ESSENTIAL JOB FUNCTIONS: 

• Plans, develops, and implements marketing plan, upon approval of the Regional Director of Business Development.  

• Plans and conducts community awareness activities which inform physicians, health care workers, and patients (current and prospective) of agency programs and capabilities.  

• Conducts non-remunerative efforts to obtain new referrals from physicians, and hospital discharge planners.  

• Prepares community relation activity reports as directed by the Regional Director of Business Development.  

• Performs pre-discharge hospital assessments, coordinates required treatment plan of care.  

• Designs agency information and marketing literature and tools for use in the marketing program.  

• Coordinates media exposure of the agency to include public service announcements, and advertisements. Assists in the promotion of disease management programs.  

• Attends community business functions to gain exposure for the agency.  

• Sets and meets job related goals.  

• Identifies self-learning needs and utilizes educational programs to assist in learning.  

• Contributes to and participates in team and individual efforts to improve the quality of service.  

• Assists with health plan contracting activities.  

• Speaks effectively before groups of customers and employees of the organization.  

• Complies with Agency policies on attendance/punctuality.  

• Perform other duties, as assigned. 

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job related tasks other than those stated in this description.