What are the responsibilities and job description for the Digital Marketing and Communications Specialist position at ATC Healthcare Services?
About Us
We have been a recognized leader in the Healthcare Staffing and PCA industry for four decades and a pioneer of the franchised staffing model. We are seeking dynamic and results-oriented Digital Marketing and Communications Specialist to spearhead the development in major markets across the U.S. This is a unique opportunity to develop, establish and grow a thriving Healthcare Staffing and PCA business with the full backing of a proven industry powerhouse.
Job Overview
We are seeking a dynamic and detail-oriented Digital Marketing and Communications Specialist to join our team. The ideal candidate will possess a strong passion for digital marketing strategies and a comprehensive understanding of online channels, analytics, and content creation. As a Digital Marketing and Communications Specialist, you will play a vital role in developing and executing marketing campaigns that enhance brand visibility, drive engagement, and generate measurable results across various digital platforms. This position offers an excellent opportunity to grow your skills in a fast-paced, collaborative environment dedicated to excellence and innovation. This is on on-site position.
Compensation
$74,000-$78,000 annually
Responsibilities
- Implement and optimize digital marketing campaigns across channels including social media, SEM (Search Engine Marketing), email marketing, and display advertising.
- Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
- Manage content creation for websites, blogs, social media posts, and email newsletters to engage target audiences effectively.
- Monitor campaign performance using analytics tools such as Google Analytics and adjust strategies to maximize ROI through conversion optimization techniques.
- Oversee social media management on platforms like Facebook, Instagram, LinkedIn, and Twitter to increase followers and engagement metrics.
- Collaborate with design teams utilizing Adobe Creative Suite (Photoshop, Illustrator) for graphic design needs aligned with campaign objectives.
- Support marketing automation efforts by setting up workflows, tracking leads, and nurturing prospects through targeted messaging.
Requirements
- Proven experience with SEO tools, Google Ads (formerly Google AdWords), Facebook Advertising, and SEM campaigns.
- Strong knowledge of HTML, CSS, JavaScript, and SQL for website optimization and data analysis purposes.
- Demonstrated expertise in content creation, copywriting, graphic design, and social media management tailored for B2B or B2C audiences.
- Familiarity with Google Analytics, Google AdWords, marketing automation platforms, and performance marketing strategies.
- Excellent analytical skills with the ability to interpret data insights into actionable marketing tactics.
- Effective communication skills combined with the ability to manage multiple projects within deadlines.
- A background in digital marketing or related field is preferred; relevant certifications in Google Ads or HubSpot are advantageous. Join us as we leverage innovative digital strategies to elevate brand presence and achieve impactful business growth!
Equal Opportunity Employer: ATC Healthcare Services is an Equal Opportunity Employer. All applicants will be considered for employment without regards to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status or any other category protected by Federal, State or local law. M/F/D/V EOE
Salary : $74,000 - $78,000