Content Marketing Manager

JOB SUMMARY

At Home’s Marketing Content & Strategy team plays a critical role in shaping how the brand tells its product and category stories across all customer touchpoints. The Manager, Marketing Content Strategy leads the planning, organization, and execution of product storytelling that supports enterprise marketing campaigns and drives traffic, engagement, and sales for a $1.7 billion home décor retailer.

This role owns the operationalization of content strategy across divisions and marketing channels—including website, social, email, digital media, video, and emerging platforms—ensuring storytelling is cohesive, brand-right, and aligned with business priorities. Partnering closely with the Director of Marketing Strategy, Merchandising, Creative, and Integrated Marketing, the Manager establishes content architecture, prioritizes storytelling initiatives, and guides cross-functional teams through the end-to-end content development process.

The Manager exercises independent judgment in prioritizing content initiatives, structuring shot list strategy, resolving competing business needs, and recommending storytelling direction based on performance insights, campaign priorities, and production constraints.

SCOPE & IMPACT

• Owns product storytelling planning across multiple merchandising divisions and seasonal campaigns

• Establishes content development workflows and shot list strategy that inform enterprise marketing execution

• Influences prioritization of content investments and production resources in partnership with Director and cross-functional leaders

• Interprets performance and engagement insights to refine storytelling direction and improve campaign effectiveness

• Provides functional leadership and strategic direction to Associate Managers and cross-functional partners; direct reports not required

• Serves as a primary connector between Merchandising, Marketing, and Creative to ensure alignment on timelines, deliverables, and campaign priorities

ESSENTIAL FUNCTIONS

• Leads divisional content planning workflows, ensuring product storytelling, assortment focus, and shot list strategy align with enterprise campaign objectives

• Establishes and manages content development timelines, checkpoints, and review milestones to support on-time campaign execution

• Owns the development, organization, and quality review of product shot lists across divisions, ensuring strategic alignment, accuracy, and completeness prior to Director approval

• Determines content architecture and storytelling priorities across categories, balancing campaign goals, product focus, and production capacity

• Evaluates and prioritizes shot list and content requests, making recommendations on resource allocation based on business impact, budget, and operational constraints

• Provides strategic direction to Associate Managers on product selection, merchandising storytelling, and channel execution across email, social, digital media, video, and text communications

• Serves as a strategic partner to Integrated Marketing during brief development, ensuring content inputs are structured for downstream execution

• Participates in divisional line reviews and product walks to identify storytelling opportunities, gaps, and emerging priorities

• Guides cross-functional teams—including stylists, photographers, copywriters, art directors, influencers, and agency partners—by providing product context and storytelling direction

• Attends creative reviews to ensure customer-facing content is on-brand, inspiring, and easy to shop across channels

• Reviews performance, engagement, and campaign insights to identify trends and recommend adjustments to storytelling strategy

• Resolves competing priorities across divisions and campaigns using sound judgment and alignment with enterprise marketing goals

DECISION MAKING & AUTONOMY

• Exercises independent judgment in prioritizing storytelling initiatives and structuring content plans

• Recommends adjustments to campaign storytelling direction based on performance data and business priorities

• Determines shot list strategy, product storytelling frameworks, and content sequencing prior to senior leadership approval

• Evaluates tradeoffs between budget, production capacity, and campaign needs to inform recommendations

DECISION MAKING & AUTONOMY

• Exercises independent judgment in prioritizing storytelling initiatives and structuring content plans

• Recommends adjustments to campaign storytelling direction based on performance data and business priorities

• Determines shot list strategy, product storytelling frameworks, and content sequencing prior to senior leadership approval

• Evaluates tradeoffs between budget, production capacity, and campaign needs to inform recommendations

CROSS-FUNCTIONAL LEADERSHIP

• Provides functional leadership and project direction to Associate Managers and cross-functional partners

• Influences merchandising, marketing, and creative stakeholders without direct authority

• Facilitates alignment across timelines, deliverables, and storytelling priorities

QUALIFICATIONS

• Deep experience leading customer-facing content strategy and planning, preferably within a retail or consumer-focused environment.

• Excellent interpersonal, organizational, and communication skills, with the ability to translate complex information into clear direction.

• Strong execution and problem-solving skills, paired with sound judgment and attention to detail.

• Highly organized, adaptable, and able to prioritize and manage multiple projects in a fast-paced environment.

• Direct experience with retail, merchandising, buying, and content planning strongly preferred.

WORKING CONDITIONS

• Must be able to remain stationary at a desktop workspace for extended periods of time. 

• Ability to move about an office environment. 

• Must be able to stand for long periods of time for walking product meetings.