What are the responsibilities and job description for the Sales Development Manager position at Asure Software?
Who we are
Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
This is an on-site position located at our Tampa, FL location.
How you will contribute
Asure’s Sales Development Manager plays a pivotal role in driving new business pipeline and revenue growth. You’ll hire, coach, and lead a high-performing team of Sales Development Representatives who generate and qualify leads for all Asure sales teams. This group represents the front line of our sales organization—and the bench for Asure’s future sales stars.
You’ll be accountable for building a culture of performance and professional growth, developing scalable outreach strategies, and aligning closely with Marketing and Sales leadership on go-to-market campaigns that fuel company growth.
This position reports to the Chief Marketing Officer.
What You’ll Do
The base salary range for this role is $75,000 - $90,000 depending upon level of experience, OTE of $145,000 and an uncapped commission plan.
Benefits
To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.
Be the most trusted Human Capital Management resource to entrepreneurs everywhere.
Our Values
Reflect who we are and what we stand for as a company.
NO AGENCIES PLEASE
Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
This is an on-site position located at our Tampa, FL location.
How you will contribute
Asure’s Sales Development Manager plays a pivotal role in driving new business pipeline and revenue growth. You’ll hire, coach, and lead a high-performing team of Sales Development Representatives who generate and qualify leads for all Asure sales teams. This group represents the front line of our sales organization—and the bench for Asure’s future sales stars.
You’ll be accountable for building a culture of performance and professional growth, developing scalable outreach strategies, and aligning closely with Marketing and Sales leadership on go-to-market campaigns that fuel company growth.
This position reports to the Chief Marketing Officer.
What You’ll Do
- Recruit, hire, and develop top SDR talent—building the next generation of Asure’s sales organization.
- Lead and manage performance of the SDR team, driving accountability and continuous improvement across all key metrics.
- Design and execute multi-touch campaigns that combine email, phone, voicemail, and social outreach tailored to target audiences and content.
- Collaborate with Marketing and Sales leaders to align messaging, lead flow, and qualification criteria.
- Leverage tools such as Salesforce, SalesLoft, HubSpot, AI-driven sales tools, and a dialer platform to manage workflows, optimize productivity, and enhance prospect engagement.
- Track and analyze KPIs to measure SDR effectiveness, campaign conversion rates, and overall pipeline contribution.
- Coach SDRs on sales fundamentals, including discovery, objection handling, and communication best practices.
- Foster a growth mindset culture that rewards curiosity, learning, and ambition—creating a strong internal talent pipeline for future sales roles.
- Bachelor’s Degree preferred.
- 3-5 years of experience in sales or business development roles.
- Experience with SaaS solutions is highly preferred.
- Payroll/HR experience preferred but not required.
- Strong interpersonal skills.
- Tenacious work ethic with a desire to be a top performer.
- Ability to articulate product value proposition.
- Highly intelligent, passionate, ambitious, and a team player.
- Experience with Salesforce, HubSpot, and SalesLoft preferred.
- Resourceful and adaptable to change.
The base salary range for this role is $75,000 - $90,000 depending upon level of experience, OTE of $145,000 and an uncapped commission plan.
Benefits
- Medical, Dental, Vision, HSA, FSA- All effective on day 1!
- Company paid Basic Life Insurance, A D, Long-Term Disability, and Short-Term Disability
- 401K Program with 3% safe harbor contribution
- Employee Stock Purchase Program
- Fitness Reimbursement Program
- Self-Managed PTO
To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.
- Helping our employees grow personally and professionally.
- Helping customers grow by getting the most from their human capital.
- Growing relationships in our communities that inspire goodness.
- Do all of these things in a way that grows shareholder value.
Be the most trusted Human Capital Management resource to entrepreneurs everywhere.
Our Values
Reflect who we are and what we stand for as a company.
- Embrace Change
- Lead with Integrity
- Own the Outcome
- Deliver Awesome
- Be a Good Human
NO AGENCIES PLEASE
Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
Salary : $75,000 - $90,000