National Sales Manager, T&M Data Acquisition

Position Summary/Objective

This position will promote the sale of AstroNova Test & Measurement Data Acquisition Products to new and existing customers in a wide variety of industries and achieve revenue goals for North America.

Duties and Responsibilities 

• Manage and support a network of manufacturers’ representatives in North America, ensuring alignment with company goals and sales strategies.
• Develop and maintain strong relationships with representatives and key customers.
• Provide technical product knowledge and expertise to support sales efforts and customer needs.
• Generate, track, and manage leads through the sales pipeline.
• Prepare and deliver accurate and timely quotations and proposals.
• Collaborate with the internal team to ensure smooth order processing and customer satisfaction.
• Support and coordinate marketing initiatives, including campaigns, trade shows, and promotions.
• Monitor market trends, competitor activities, and customer requirements to identify growth opportunities.
• Develop sales forecasts, set targets, and report on performance to management.
• Provide training and guidance to representatives on product features, applications, and sales strategies.
• Provide on-site and web-based product demonstrations.
• Consolidate sales representatives’ forecasts and maintain a monthly forecast.
• Optimize channel strategy, including identifying new sales partners.
• Maintain and support CRM database and ensure accurate data and forecasting.
• Maintain field demo equipment inventory records.
• Assist in researching and defining new product requirements.
• Assist in developing marketing materials and campaigns.
• Support international sales team and representatives by answering technical questions, providing quotations, etc.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Supervisory Responsibilities

This position has no direct supervisory responsibilities.

Required Education and Experience 

• Proven experience in sales management, preferably with technical products.
• Bachelor’s degree in engineering (electrical or industrial engineering preferred)
• Strong technical aptitude with the ability to understand and explain product features and applications.
• Excellent interpersonal, communication, negotiation, and presentation skills.
• Strong organizational skills and ability to manage multiple priorities.
• Proficiency in CRM systems and Microsoft Office Suite.
• Experience managing manufacturers’ representatives or channel partners preferred.
• Willingness to travel approximately 25–40% of the time.

Additional Preferred Skills, Experience, and Certifications

• Experience using or selling data acquisition systems

Physical Requirements

• Ability to lift a up to 60 lbs

Special Working Conditions / Travel Requirements

• This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, photocopiers and smartphones. Total travel is projected to be approximately 25-40% of the time.  A valid driver’s license and passport are required for travel.