Global Marketing Director, COPD

This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver a firstclass COPD launch. You bring a strategic mindset, crosscultural communication strength, and the ability to simplify complexity—amplifying brand strategy and shaping a highperformance, patientfocused culture across global and country teams.

Major Duties and Responsibilities:

As the Global Marketing Director you will be accountable for:

• Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives.

• Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.

• Market and Regional Partnership: Build strong, trustbased partnerships with T8 markets, the Global Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.

• Insights and Evidence: Integrate clinical, realworld, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.

• GotoMarket and Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 and nextbestaction frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.

• AI and Digital Enablement: Embed AIpowered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards.

• CrossFunctional Leadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to derisk launch and accelerate performance.

• Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.

• Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews and coursecorrect quickly to deliver inyear and longterm objectives.

Requirements/Qualifications:

Education: Bachelor’s degree is required with business degree or scientific expertise as preferred. Master’s degree is desired.

Experience:

• Significant experience launching biologics and delivering end to end brand leadership in specialty care.

• Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing and reimbursement, market research, and competitive intelligence.

• Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.

• Preferred: Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.

Special Skills/Abilities:

• Strong strategic thinking, decisionmaking, and problem solving, with the ability to simplify complexity and set clear choices.

• Demonstrated ability to collaborate and lead across functions and geographies, effective influence without authority.

• Bias for action with a track record of translating ideas into measurable outcomes.

• Robust analytical, organizational, and communication skills (written and verbal).

• Comfortable operating amid ambiguity and managing multiple priorities in a fastpaced, highly crossfunctional environment.

• Proven ability to build, develop, and inspire highperforming teams and an inclusive, patientcentric culture.