What are the responsibilities and job description for the Market Access Marketing & Non-Personal Promotions (NPP) Lead, IZERVAY position at Astellas?
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.
This position is based in San Francisco, CA. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
Purpose:
The Market Access Marketing & NPP Lead, IZERVAY, is responsible for the development, integration, and execution of strategies and tactical plans that optimize market access and drive engagement through non-personal promotion. This role sits at the intersection of Market Access Marketing and omnichannel Marketing, requiring strong cross-functional leadership to ensure alignment between strategy and field (RKAL, ARM, and OBS) execution across all key stakeholders.
Essential Job Responsibilities:
Strategic Leadership
- Lead the development and integration of payer & provider market access and NPP strategy to ensure alignment with brand goals and broader organizational priorities.
- Partner with Brand Marketing, Market Access, RKALs, ARMs, Sales, HEOR, Medical, Regulatory, Legal, and Insights & Analytics to identify and deliver high-impact strategies that support coverage, affordability, and pull-through.
Market Access Marketing Execution
- Drive development, in partnership with Retina Marketing team, of access-oriented materials including value propositions, budget impact models, payer-focused RWE/PRO tools, trade and distribution resources, and EHR order set content.
- Translate access strategy into actionable tools for field teams (e.g., payer pull-through guides, out-of-pocket cost support messaging, policy navigation materials, provider program guides and tools to enhance communication by RKALs, reimbursement tools to enhance reimbursement confidence with ARMs and OBSs, as appropriate).
- Collaborate with MAx Insights and Analytics to inform segmentation, targeting, and message optimization for payer audiences.
Non-Personal Promotion (NPP) Strategy & Execution
- Lead the development of NPP strategies to ensure the right customer is reached in the right channel, at the right cadence, and with the right message
- Lead the development and deployment of omnichannel NPP campaigns (e.g., email, digital media, CRM, web) to drive education, awareness, and activation across HCP segments, including those not reached by the field force.
- Partner with the omnichannel team to shape content journeys aligned to the access and brand strategy.
- Collaborate with Retina Marketing team in development of creative assets and ensure all campaigns are measured against performance KPIs with optimization plans in place.
Tactical Pull-Through & Training Support
- Collaborate with field teams, CL&D, and Access field leadership to ensure seamless rollout and pull-through of access and NPP materials.
- Develop and implement training modules to ensure proper utilization and message consistency across customer-facing teams.
- Serve as a key liaison between headquarters and the MAx field teams to ensure rapid feedback and iterative improvements.
Budget and Agency Management
- Manage budget for both payer marketing and NPP activities, ensuring efficient allocation aligned with strategic imperatives.
- Lead agency relationships across payer and omnichannel initiatives to ensure timely and compliant development and deployment of materials.
Organizational Context:
This position plays a critical role within the IZERVAY brand team and reports to the US Commercial Head, IZERVAY. The role requires extensive collaboration across commercial, medical, and access functions to ensure cohesive and differentiated communication across customer touchpoints. This position demands a strong strategic mindset, data-driven decision making, and the ability to deliver in a highly matrixed and fast-paced environment.
Qualifications:
Qualifications Required:
- Bachelor’s degree required; advanced degree (MBA, MPH, etc.) preferred.
- Minimum 8 years of progressive experience in pharmaceutical marketing, with at least 4 years in market access and/or omnichannel marketing.
- Deep understanding of the US healthcare system, payer dynamics (Medicare, Commercial, VA/DoD), and buy-and-bill reimbursement models.
- Proven success in developing and executing integrated access and NPP strategies.
- Demonstrated experience managing cross-functional teams and external agencies.
- Strong analytical, communication, and project management skills.
- Ability to manage budgets effectively and prioritize competing initiatives.
- Willingness to travel up to 20%.
Preferred:
- Advanced Degree/Education in a related discipline
- Expert knowledge in the disease state or product category to which assigned
- Minimum of 4 years of marketing experience
Working Environment:
- This “home office” role can based in San Francisco, CA, Parsippany, NJ or Northbrook, IL.
- At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
Compensation Range:$189,000 - $253,000 (NOTE: Final Salary could be more or less, based on experience.)
Flexible grade level based on candidate background and skillset
Benefits:
- Medical, Dental and Vision Insurance
- Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
- 401(k) match and annual company contribution
- Company paid life insurance
- Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
- Long Term Incentive Plan for eligible positions
- Referral bonus program
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Salary : $189,000 - $253,000
