What are the responsibilities and job description for the Principal Growth Marketer position at Assured?
Assured is on a mission to modernize insurance. Claims processing (i.e. should we pay this claim?), while often overlooked, is the foundation of the entire industry. It’s currently highly manual, involving phone calls, faxes, and gut instinct, costing tens of billions of dollars a year. We can do better.
At Assured, we provide large insurers with the software solutions they need to win in a modern, technology-driven world. From self-service claim-filing software to backend fraud detection, we’re the engine that powers claims processing for some of the largest insurers in the world.
The challenges we face are deep and diverse, from creating digital experiences that provide comfort and clarity to claimants at their most stressed and vulnerable to orchestrating large-scale ML-driven decision-making on billions of dollars of claims payments, life at Assured is dynamic, collaborative, and rewarding.
We’re looking for a Principal Growth Marketer to lead demand generation and account-based marketing. You’ll design the strategy and own execution across paid, owned, and ABM channels to create a pipeline with the largest insurance organizations. Expect a balance of ~1/3 strategy, ~2/3 hands-on execution.
You’ll work closely with Sales, Marketing, and Product to build full-fledged programs, tailor executive-level messaging, and instrument measurement so we can learn fast and scale what works.
What You’ll Do
🎯 Own ABM strategy & execution; build playbooks, target lists, engagement plans, and multi-touch programs for priority accounts.
💡 Run paid media end-to-end; campaign setup, audience building, creative testing, optimization, and reporting (primarily LinkedIn and Google).
🤝 Partner tightly with Sales, Align on ICPs, messaging, and success criteria; participate in funnel and account reviews; turn insights into next best actions.
📈 Orchestrate cross-channel programs; email, website personalization, retargeting, direct mail/light field moments, and executive outreach.
🧩 Build and manage audience. Use CRM/web data to create retargeting, lookalikes, and account-level segments.
🎨 Collaborate with content and design to tailor ads and assets for industries, buying committees, and individual accounts.
📊 Measure and iterate. Define channel and ABM KPIs, instrument tracking, and deliver clear insights on what’s working and what’s next.
What You’ll Bring
⚙️ Experienced working in a B2B growth/demand gen, including hands-on ABM in SaaS or enterprise.
📢 Proven success building pipeline with LinkedIn Ads and Google Ads (from setup to optimization).
🧠 Working knowledge of HubSpot (or similar MAP) for workflows, scoring, and campaign ops.
📍 Competence with Google Analytics and Google Tag Manager for measurement and tagging.
🗣️ Comfortable partnering with Sales and presenting to executives; strong written storytelling and succinct reporting.
🚀 Bias for action; you can move from brief → build → launch → learn quickly.
Bonus Points
🎯 Experience with ABM platforms (e.g., Terminus, Influ2, Propensity).
🎨 Familiarity with Figma for lightweight creative tweaks.
🏦 Background marketing to highly regulated industries (insurance/financial services).
🔢 Understanding of multi-touch attribution and data hygiene across MAP/CRM.
Benefits:
🤑 Competitive Compensation: Enjoy a competitive salary and equity package!
🏥 Comprehensive Health Care: Access to multiple medical plans with an HSA option and minimal out-of-pocket expenses. Certain plans covered 100%.
🦷 Dental Insurance: We protect those pearly whites
👀 Vision Insurance: Everyone can see clearly now at Assured
🌧 Life Insurance: It's on the house! Provided at no cost to you
🏄 Paid Time Off: Uncapped vacation days and paid holidays. Take that vacation!
👶 Family Leave: Maternity and paternity leave options
📈 Financial Wellness: 401(k) contribution with Assured contributing 3% of your income, even if you don't contribute
👪 Flexible Spending Accounts: Health and dependent care FSAs for pre-tax flexible spending
Our Commitment:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.
Compensation Range: $175K - $190K
At Assured, we provide large insurers with the software solutions they need to win in a modern, technology-driven world. From self-service claim-filing software to backend fraud detection, we’re the engine that powers claims processing for some of the largest insurers in the world.
The challenges we face are deep and diverse, from creating digital experiences that provide comfort and clarity to claimants at their most stressed and vulnerable to orchestrating large-scale ML-driven decision-making on billions of dollars of claims payments, life at Assured is dynamic, collaborative, and rewarding.
We’re looking for a Principal Growth Marketer to lead demand generation and account-based marketing. You’ll design the strategy and own execution across paid, owned, and ABM channels to create a pipeline with the largest insurance organizations. Expect a balance of ~1/3 strategy, ~2/3 hands-on execution.
You’ll work closely with Sales, Marketing, and Product to build full-fledged programs, tailor executive-level messaging, and instrument measurement so we can learn fast and scale what works.
What You’ll Do
🎯 Own ABM strategy & execution; build playbooks, target lists, engagement plans, and multi-touch programs for priority accounts.
💡 Run paid media end-to-end; campaign setup, audience building, creative testing, optimization, and reporting (primarily LinkedIn and Google).
🤝 Partner tightly with Sales, Align on ICPs, messaging, and success criteria; participate in funnel and account reviews; turn insights into next best actions.
📈 Orchestrate cross-channel programs; email, website personalization, retargeting, direct mail/light field moments, and executive outreach.
🧩 Build and manage audience. Use CRM/web data to create retargeting, lookalikes, and account-level segments.
🎨 Collaborate with content and design to tailor ads and assets for industries, buying committees, and individual accounts.
📊 Measure and iterate. Define channel and ABM KPIs, instrument tracking, and deliver clear insights on what’s working and what’s next.
What You’ll Bring
⚙️ Experienced working in a B2B growth/demand gen, including hands-on ABM in SaaS or enterprise.
📢 Proven success building pipeline with LinkedIn Ads and Google Ads (from setup to optimization).
🧠 Working knowledge of HubSpot (or similar MAP) for workflows, scoring, and campaign ops.
📍 Competence with Google Analytics and Google Tag Manager for measurement and tagging.
🗣️ Comfortable partnering with Sales and presenting to executives; strong written storytelling and succinct reporting.
🚀 Bias for action; you can move from brief → build → launch → learn quickly.
Bonus Points
🎯 Experience with ABM platforms (e.g., Terminus, Influ2, Propensity).
🎨 Familiarity with Figma for lightweight creative tweaks.
🏦 Background marketing to highly regulated industries (insurance/financial services).
🔢 Understanding of multi-touch attribution and data hygiene across MAP/CRM.
Benefits:
🤑 Competitive Compensation: Enjoy a competitive salary and equity package!
🏥 Comprehensive Health Care: Access to multiple medical plans with an HSA option and minimal out-of-pocket expenses. Certain plans covered 100%.
🦷 Dental Insurance: We protect those pearly whites
👀 Vision Insurance: Everyone can see clearly now at Assured
🌧 Life Insurance: It's on the house! Provided at no cost to you
🏄 Paid Time Off: Uncapped vacation days and paid holidays. Take that vacation!
👶 Family Leave: Maternity and paternity leave options
📈 Financial Wellness: 401(k) contribution with Assured contributing 3% of your income, even if you don't contribute
👪 Flexible Spending Accounts: Health and dependent care FSAs for pre-tax flexible spending
Our Commitment:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.
Compensation Range: $175K - $190K
Salary : $175,000 - $190,000