Vice President of Marketing

Vice President of Marketing

Category-Defining Enterprise Healthcare SaaS / Population Health

Location: Midwest (Ohio preferred) | Remote considered

About AssureCare®

AssureCare is a high-growth, enterprise healthcare SaaS company reshaping population health management and healthcare operations. Our AI-enabled platform helps payers, providers, pharmacies, and risk-bearing organizations digitize workflows, optimize operations, improve outcomes, and engage patients at scale.

Our unified platform includes:

• MedCompass: Integrated UM, CM, and MTM workflow digitization.
• Akumen: Advanced analytics and AI delivering insights across clinical, claims, operational, and social determinants data.
• Aktivate: Intelligent patient engagement that automates outreach and helps close care gaps at scale.

We are a trusted partner to many of the nation’s leading healthcare organizations and are investing aggressively in growth. This is the moment to help shape a breakout brand in healthcare technology.

Role Overview

The Vice President of Marketing will lead the strategy and execution required to make AssureCare a recognized category leader in AI-enabled population health and healthcare operations.

This is a highly visible leadership role for a builder who knows how to turn strong products, customer traction, and market opportunity into brand authority, demand generation, and sustained growth.

What You’ll Own

Brand, Positioning, and Category Creation

• Define a bold, differentiated market position.
• Build a modern, credible healthcare technology brand.
• Establish AssureCare as a thought leader in healthcare AI, population health, and value-based care.

Product Marketing and Storytelling

• Lead product marketing, positioning, messaging, and go-to-market strategy.
• Translate complex workflows, analytics, and AI capabilities into clear business value.
• Create consistent messaging across sales, product, customer success, and executive communications.

Analyst, Media, and Market Influence

• Build relationships with Gartner, KLAS, Forrester, IDC, and key industry influencers.
• Increase AssureCare’s visibility and standing in analyst reports and market conversations.
• Lead executive briefing and market influence programs.

Demand Generation and Growth

• Own pipeline-focused marketing strategy and execution.
• Oversee digital, content, webinars, events, ABM, campaigns, and marketing automation.
• Partner closely with Sales to improve conversion, velocity, and revenue contribution.

Thought Leadership and Executive Visibility

• Elevate the visibility of the company and its executives.
• Drive speaking, PR, media, webinar, and content opportunities.
• Serve as a polished external spokesperson when appropriate.

Team Building and Operating Excellence

• Build and lead a high-performing, metrics-driven marketing organization.
• Create scalable processes, KPIs, dashboards, and accountability.
• Manage agencies, PR, analysts, and external partners.

Who You Are

• 15 years of marketing leadership experience in enterprise B2B SaaS or healthcare technology.
• Proven success scaling marketing in high-growth PE- or VC-backed companies.
• Experience in IPO, unicorn, or $1B exit environments strongly preferred.
• Deep understanding of healthcare SaaS, population health, value-based care, and complex enterprise buying cycles.
• Strength across brand strategy, product marketing, demand generation, analyst relations, and executive communications.
• Exceptional communication, storytelling, and executive presence.
• Strong operating discipline and a data-driven approach to growth.

Preferred Qualifications

• Experience marketing to health plans, providers, pharmacies, government healthcare organizations, or other risk-bearing entities.
• Existing relationships with Gartner, KLAS, and major healthcare media or influencers.
• MBA or advanced degree preferred.
• Midwest proximity is a plus.

Leadership Profile

The ideal candidate is entrepreneurial, high-urgency, and comfortable operating in a fast-moving growth environment. This leader combines strategic range with execution discipline, strong market instincts, and the confidence to represent the company at the highest levels.

This is not a role for a passive operator. It is a role for a market-facing leader who can help define the narrative, accelerate growth, and build one of the most respected brands in healthcare technology.

What Success Looks Like

Within 12 to 24 months, this leader will have:

• Elevated AssureCare’s national visibility and market reputation.
• Strengthened analyst positioning and industry presence.
• Increased pipeline generation and revenue impact.
• Established stronger thought leadership in AI-driven population health.
• Built a scalable, high-performing healthcare SaaS marketing function.

Why Join AssureCare

This is a rare opportunity to shape the trajectory of a differentiated healthcare platform at a pivotal stage of growth. AssureCare combines enterprise-class products, strong customer traction, advanced AI capabilities, and significant market opportunity.

The right leader will help take that story to the market with clarity, ambition, and impact.