Senior Director, ANA Sustainability Collective

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs. 

Location

New York City (hybrid)

Position Summary

The ANA already plays a leading role in the marketing industry’s sustainability efforts. This includes our transformative work in programmatic media to create more effective advertising, our work in Cross Media Measurement to create an environment that is clean from the start, and the community of leaders we have assembled around inclusive and sustainable marketing that is not just changing the digital ecosystem, but creating seismic change in our industry’s impact on the planet while driving growth, which we will continue to bring to the fore.

The future of the ANA’s role in sustainability is all about growth. Our industry leaves money on the table the more we allow sustainable and inclusive marketing to fall by the wayside. Both are great imperatives for the future of not just our industry, but of business.

By end of 2025, the ANA will be the first stop for marketers seeking resources related to sustainability community, insights, and innovation in the industry. As our industry continues to transform in the face of new regulation and consumer priorities, we remain the foremost organization emphasizing and proving the business value of environmental sustainability and diversity, equity, and inclusion. To ensure this reputation expands and that we are providing marketers with the tools they need to drive growth that is more sustainable and inclusive, we will collaborate with our internal business machines and industry partners to maximize ANA’s presence, relationships with CMOs, and resources available to the industry.

This role is an opportunity for a highly motivated and passionate individual to advance the infrastructure of the Sustainability Practice that will benefit the 60,000 marketers of ANA’s membership, in defining and activating marketing’s role in sustainability related activities. The ability for ANA members to leverage sustainability as a growth engine for brand builders is the key metric of success.  This position reports to the President of SeeHer.

Primary Responsibilities:

• Contribute to the strategic vision and lead the implementation of initiatives for the ANA’s new Sustainability Practice unit
• Execute industry-wide initiatives, collaborating with multiple stakeholders to achieve ambitious objectives
• Create and manage project plans and timelines, keeping stakeholders informed of their expected deliverables, progress, and actions they need to take in order to achieve desired outcomes
• Effectively communicate and provide clear direction to colleagues within a matrixed environment, external partners, and member individuals at all levels (from intern/assistant to C-Suite)
• Proactively lead Sustainability Committee in an autonomous and entrepreneurial way, while keeping manager informed of progress and raising hand for help when stuck
• Manage implementation through completion and measurement
• Build, lead, and manage all aspects of ANA’s Sustainability Practice including committee, co-chairs, partners, thought leadership and cross Practice initiatives with Media, Brand, and GGC.
• Oversee Co-Chairs and Leadership Team
• Manage all aspects of quarterly events (in-person and virtual) – strategy, sourcing expert speakers, driving registrations, hosting sessions, follow-up
• Engage and communicate with Committee members
• Drive initiatives and outcomes spearheaded by Committee members
• Manage content strategy and updates for Sustainability Collective on ANA’s digital assets
• Serve as liaison between the ANA Global Growth Council’s CMO Sustainability Accelerator (an executive-level community for CMOs and Chief Sustainability/Diversity Officers) and ANA’s Sustainability Practice (for general ANA membership) to ensure alignment of industry priorities
• Help the President identify ways to measure success, set benchmarks, and report progress to Senior Leadership and the industry
• Interpret and communicate key takeaways from meetings or events to communicate to stakeholders, Senior Leadership, and ANA members
• Educate and engage ANA members about Sustainability by identifying trends, best practices, and developing/sourcing content, frameworks, and case studies from partners, experts, and brands

Professional Experience and Qualifications

• Bachelor's degree and 10 years of experience in a marketing-related field, preferably at an agency, client-side marketer or similar role
• Driven by passion for people, society, planet, with a general understanding of Sustainability trends and issues
• Exemplary project management skills – must be able to handle high-volume and high-profile initiatives with multiple stakeholders, while remaining organized and calm throughout
• Knowledge of modern marketing strategies that drive the double bottom line of business growth and societal good
• Ability to work in a proactive, autonomous way, while keeping manager and stakeholders involved and updated as appropriate
• Strong executive presence with the ability to present ideas, make strategic recommendations, provide rationale, and advise C-level leaders and their teams
• Excellent writing and verbal presentation skills with the ability to distill and synthesize complex inputs into comprehensible insights
• Exceptional critical thinking and problem-solving skills
• Driven by results – strong belief in “you can’t manage what you can’t measure”
• Creative mindset for innovation
• An eager willingness to jump in – regardless of the size of the task – from brainstorming and strategizing to meeting logistics and data entry (we’re a small organization so everyone must pitch in). Be hands-on with a persistent desire to go above and beyond, striving for excellence no matter how small the task
• Moderate travel required for events and meetings

Bonus Points:

• Knowledgeable in environmental best practices
• Content strategy, copywriting, and/or HTML experience
• Community management and/or client service background is a huge plus
• Ultimately, we’re looking for an enthusiastic, creative, entrepreneurial, resourceful, empathetic, curious, and highly motivated individual

Salary and Total Rewards Package:

Starting pay range: $110,000 to $120,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. 

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.