What are the responsibilities and job description for the Regional Vice President of Sales position at Associa?
The Regional Vice President of Sales is responsible for leading and driving all sales activities across the Central Region to achieve profitable growth and support the company's vision, values, and strategic objectives. This role partners closely with Sales Operations, Branch Presidents, Sales Directors, Marketing, and Regional Operations leadership to develop and execute sales strategies, expand market presence, and grow the customer base within assigned markets. The Vice President of Sales also plays a key role in developing sales training, educational programs, and best practices for clients, sales professionals, and operational leaders.
To be successful in this role, the individual must demonstrate strong leadership, business development, relationship-building, and communication skills while consistently delivering results in a high-performance environment. The qualifications below represent the knowledge, skills, and experience required to perform the essential functions of the position.
- Remote position with approximately 50% travel required. Candidates located in Texas are strongly preferred due to the territory coverage and travel requirements of the role.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Develops, implements and follows through on a strategic marketing plan and sales strategy in conjunction with the branch and Marketing Department to ensure attainment of company sales goals and profitability. Empower local sales directors while maintaining strategic oversight.
- Works with local business development personnel and branch president to understand and gain comfort in selling Associa delivering and clear and consistent message.
- Initiates and coordinates development of action plans to penetrate new markets.
- Assists in the development and implementation of marketing plans.
- Conducts one-on-one review with all sales directors to build more effective communications, address and implement training and development needs, and provide insight for the improvement of sales performance.
- Provides timely feedback to Branch President, RVP, VP and SVP related to performance.
- Assists branch at presentation, when applicable.
- Provides additional review of expenses to meet budget guidelines.
- Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the local team.
- Partners with key stakeholders (SVP | RVP | Branch President| Marketing) by collaboration and execution of initiatives. Build relationships through understanding the needs and expectations of all stakeholders.
- Identify marketing priorities based on primary focus of “lead generation”.
- Works with local BDP to measure the effectiveness of all marketing and sales programs and distribution channels. Design and implement changes, as appropriate.
- Recommend marketing promotions in conjunction with national campaigns.
- Sales Growth & Customer Profitability – Lead the region in the development of target accounts and in identifying customer profitability improvement plans. Coach all sales representatives on target account plans and ensure employees have the appropriate sales goals. Develop strategies to grow direct business and ensure that distribution sales are properly managed in accordance with the individual business strategies.
- Sales Tools – Analyze the success of the region’s lead generation efforts through KPMs (key performance metrics) and set aggressive region account development goals. Ensure sales tools (salesforce, PFL, lead generation and engagement channels, etc.) are used effectively by each region representative.
- Perform annual and quarterly performance review with VP of sales.
Qualifications:
Education & Experience
- Bachelor’s degree in Business, Marketing, Communications, Management, or a related field preferred.
- 5–10 years of progressive sales leadership experience, including revenue growth, strategic sales planning, and team development.
- Experience in HOA, property management, community association management, real estate services, or a related industry.
- Proven track record of exceeding sales goals and driving business growth.
- Experience leading and developing high-performing sales teams across multiple territories or regions.
- Executive-level experience building strategic partnerships and managing key client relationships.
Skills & Abilities
- Demonstrates commitment to delivering outstanding customer service to current and potential clients
- Take ownership to personally resolve problems or ask for assistance
- Listens well, asks clarifying questions, and communicate effectively (verbal and written)
- Takes initiative to recognize and address problems quickly and decisively
- Self-motivated with ability to work in an unstructured environment
- Advanced situation judgment.
- Strong/effective negotiation skills (externally and internally)
- Committed to following up with employees, VP and corporate partners in a timely manner.
- Coaches and mentors’ team to work together to deliver expected performance.
- Works with team to analyze common issues, dig for root causes, and adjust services or processes to prevent issues from occurring in the future.
- Ability to gain a strong understanding of Associa, our value proposition, core values, services, policies and procedures.
- Possess strong leadership skills and attributes (coaching, performance management, servant mentality)
- Ability to develop relationships will help foster opportunities for big market growth.
- Thoroughly understand prospects business and key value drivers by driving two-way communication.
- Build Value through Associa’s unique insight, experience and solutions.
- Excellent problem-solving skills to create solutions to cut costs, increase property values, create community involvement and provide superior level of service.
- Ability to effectively measure ROI on marketing and sales efforts
- Ability to follow through in order to maintain timeline consistency.
- Knowledge and proficient utilization of MS office 2000, Excel, Word, PowerPoint, Power BI, Basecamp a plus
- Knowledge and utilization of CRM, preferably Salesforce
- Must have clean driving record and clear background and drug screening.
- Ability to travel up to 50%.
Additional Requirements
- Valid driver's license with a clean driving record.
- Successful completion of background screening and drug testing.