What are the responsibilities and job description for the Instructional Designer position at Associa?
The Instructional Designer is responsible for creating high-quality, engaging, and scalable learning experiences that support product adoption, customer success, and employee development. Reporting to the Learning Architect & LMS Administrator, this role designs and develops training materials—including eLearning, microlearning, facilitator guides, and blended learning programs—aligned with instructional design best practices and the enterprise learning architecture.
The Instructional Designer collaborates closely with subject matter experts, L&D Specialists, facilitators, Product Learning & Enablement, and business stakeholders to translate complex SaaS product workflows into clear, effective learning solutions. This role focuses on building content that can be leveraged across both the Transformation (Acquisition) and Organic Growth learning teams, ensuring consistency, quality, and readiness across the organization.
This is a hands-on production role ideal for a creative learning professional who enjoys building modern digital learning experiences and partnering with cross-functional teams in a fast-paced environment.
Learning Experience & Content Design
- Design and develop high-quality learning materials including eLearning modules, interactive microlearning, facilitator guides, practice activities, job aids, and blended learning experiences. Develop content using Articulate Storyline and Rise, advanced Microsoft PowerPoint features, and graphic design principles.
- Apply adult learning principles, instructional frameworks, and design standards established by the Learning Architect.
- Build content that supports multiple learner types, customers, internal teams, facilitators, and new hires.
- Translate complex product features and workflows into clear, digestible learning experiences.
Collaboration & Stakeholder Engagement
- Partner with L&D Program Managers, L&D Lead, and Product Enablement to understand learning needs tied to implementations, product updates, and customer feedback.
- Work with SMEs across Product, CX, Support, and Operations to ensure training content is accurate, current, and aligned with business processes.
- Collaborate with facilitators and L&D Specialists to prepare delivery-ready training materials used in live sessions.
Content Maintenance & Version Control
- Update existing learning content based on product releases and workflow changes in partnership with the Learning Architect and Product Learning & Enablement Manager.
- Maintain organized course files, documentation, media assets, and version history in accordance with L&D governance standards.
- Ensure learning solutions remain accessible, up-to-date, and searchable within the LMS and knowledge repositories.
Assessment & Learning Measurement
- Develop Level 1–2 measurement tools in partnership with the Learning Architect, including knowledge checks, assessments, and application activities.
- Use feedback and learner performance data to refine content and improve clarity, engagement, and effectiveness.
Facilitation Support (Occasional)
- Support L&D teams in preparing for live delivery by enhancing facilitator guides, instructional prompts, demos, and activity instructions.
- Occasionally participate in train-the-trainer sessions to ensure alignment between design intent and delivery execution.
- Support live training needs by occasionally facilitating client-facing training sessions during periods of high implementation volume.
Continuous Improvement & Innovation
- Stay current on trends in instructional design, SaaS product education, adult learning science, and digital learning innovations.
- Recommend enhancements to learning experiences that improve usability, engagement, or scalability.
- Experiment with AI-enabled design tools to support content prototyping, interactive generation, or multimedia development under the governance of the Learning Architect.
Qualifications:
Education
- Bachelor’s degree (preferred) in Instructional Design, Education, Learning Experience Design, Educational Technology, or a related field.
Experience
- 2–4 years of experience in instructional design or learning content development (SaaS or tech preferred).
- Experience designing digital learning for both internal and external audiences.
- Experience using authoring tools and LMS platforms; familiarity with SCORM/XAPI standards is a plus.
- Portfolio of instructional design work required (samples of eLearning, guides, microlearning, scripts, etc.).
- Strong foundation in instructional design methodologies and adult learning principles.
- Demonstrated hands-on experience developing interactive eLearning courses using Articulate Storyline and Rise, including scenarios, simulations, assessments, and responsive learning modules.
- Graphic design experience with strong knowledge of typography, layout, color, branding, visual hierarchy, and image selection.
- Advanced proficiency in Microsoft PowerPoint, including Slide Master development, custom templates, animations, multimedia integration, and visual storytelling.
- Ability to design learning for complex, technical content in a SaaS or technology environment.
- Excellent writing, editing, visualization, and script development skills.
- Strong collaboration skills and ability to work with technical and non-technical stakeholders.
Work location & model: DFW, required in office on-site, 5 days per week