Manager of Growth & Brand (Founding Marketer)

Manager of Growth & Brand (Founding Marketer)


High-Acuity Homecare & Special Infusions Assisting Hands Orland Park
Location: Chicago (field-heavy across south & southwest corridors)
Reports to: CEO

Own the growth agenda for two complementary brands.
Youll be the one-person founding marketing team driving referral-based growth for MedBridge High-Acuity Homecare & Special Infusions and demand generation community presence for Assisting Hands Orland Park (private-duty home care). The foundation is liveyour mission is to win trust, expand referrers, and convert opportunities into care starts.

What youll own (no site-buildingpure growth & relationships)


MedBridge (High-Acuity Homecare & Infusions)

• Referral & partner expansion: Systematically win hospitalists, oncologists, wound centers, ID groups, FQHCs, and payers through a tight cadence of practice visits, lunch-and-learns, clinical in-services, and co-marketing kitseach with a documented next step.
• Account-based plays: Tiered target lists by service line (infusions, wound, RPM/CDM, concierge bundles); targeted outreach (email/DM/calls/mailers) and micro-events near priority hospitals/clinics.
• Clinician-credible storytelling: Short expert updates and monthly briefs (no PHI) that support physician decision-making and payer alignment.
• Conversion discipline: Enforce our 2-hour referral response promise, tighten handoffs to evaluation and Start-of-Care (SOC), and remove friction across the referral journey.
• Scorecard & iteration: Run an honest dashboard: inquiries qualified referrals eval 24h SOC, split by service line and sub-market; use it to decide the next campaign.
• Compliance by default: HIPAA-safe materials, claims substantiation, version-controlled approvalssurvey-ready at all times.

Assisting Hands Orland Park (Private-Duty Home Care)

• Demand generation & community presence: Build and maintain referral relationships with hospital/rehab discharge planners, social workers, SNFs/ALFs/ILFs, PCP offices, senior centers, faith-based groups, and community organizations.
• Caregiver brand & pipeline support: Partner with Talent/Operations to position AHOP as an employer of choice; run local caregiver attraction campaigns (events, community partnerships, referral boosters) that improve applicant quality and show-up/retentionwithout owning HR operations.
• Family decision enablement: Create simple, empathetic decision aids (no PHI) for families and POAs that clarify services, pricing basics, and the first-week experience; host periodic Family Info Sessions in the community.
• Neighborhood programming: Plan quarterly community events (falls prevention, dementia communication, family caregiver nights) that convert to assessments; maintain relationships with senior resource coordinators and village aging programs.
• Reputation & outreach discipline: Professionally manage testimonials (de-identified), community sponsorships, and follow-up cadences; document every touchpoint and its outcome.

Why youll love it

• Two brands, one mission: High-acuity clinical credibility plus everyday home-care practicalityrich playground for a builder.
• Field-first impact: Youll spend real time with clinicians, discharge planners, and community partnersand see your work translate directly to care starts.
• Autonomy with support: Clear KPIs, direct access to CEO/CNO, and latitude to design the plays and ship fast.

What youve done

• 5 years driving referral-based growth in healthcare or B2B services; bonus for home health/infusion/wound/pharmacy/RPM or private-duty home care.
• Proven field campaign integration (you can show an end-to-end funnel, not just activities).
• Comfortable running events, writing clinician-credible copy, coordinating follow-ups, and reporting results succinctly.
• Compliance-minded communicator who earns trust with clinicians, discharge planners, and families.

What success looks like


MedBridge:

• 2-Hour Referral Response SLA 95%
• Time-to-SOC median 24 hours (priority lines)
• Quarter-over-quarter growth in net-new qualified referrers; 90% source clarity

Assisting Hands Orland Park:

• Qualified family inquiries and assessments quarter-over-quarter
• Referral mix diversified across hospitals/SNFs/ALFs/community orgs
• Caregiver attraction support improves show-up rate and 90-day retention (in partnership with Ops/TA)

Compensation


Competitive base performance bonus tied to MedBridge referral growth/Time-to-SOC and AHOP inquiry-to-assessment-to-start conversions.

How to Apply

Apply through this job posting OR
Send your resume plus 23 work samples (a field/campaign you led, a follow-up playbook, and a results snapshot) to klalwani@assistinghands.com.
Subject: Manager of Growth & Brand Your Name.

Optional: In 57 sentences, share the three levers youd pull first to lift MedBridge referrals and AHOP assessments in our first targeted neighborhoods (no PHI).

Equal Opportunity
We hire for skill, integrity, and patient-first thinking. All qualified applicants will receive consideration without regard to any protected status.