Product Marketing, Program Manager

Job Description:

The Job/What You'll Do:

The Product Marketing Program Manager develops and oversees content and tactical marketing programs designed to create awareness, drive demand, and increase the share of wallet for investment solutions on the AssetMark investment platform. You will think and act strategically and tactually: from the inception of a product idea to creating product launch plans. You are a self-starter, detail-oriented, and comfortable with ambiguity in a rapidly changing environment. You are a storyteller who uses data to inform your product marketing strategies. You are collaborative and enjoy working with stakeholders from across the business.

This is a full-time position in our Concord, CA office with a hybrid work schedule.

Responsibilities:

Product Messaging & Positioning:

• Build product positioning, messaging, and marketing strategies
• Develop value propositions and key messaging to be used across every customer touchpoint from the top of the funnel through to Sales, RMs, and Business Consulting
  
  
  

GTM Strategy & Launch:

• Launch new features and capabilities in a growing portfolio with a cross-functional team of product, sales, and stakeholders
• Provide an agency approach of innovation and ideation to support stakeholders and the success of marketing activities
  
  
  

Stakeholder Enablement and Support:

• Work directly with Ensemble Teams, Sales, Product, Compliance, and others to provide the right materials and messaging, including fact sheets, customer content, presentations, and product portfolio materials
• Implement a holistic approach to content that spans from emails, social media, to the website, eWM, events, and other advisor touchpoints
  
  
  

Voice-of-the-Customer:

• Understand our Advisor and AssetMark value proposition to the market and users;
• Implement actionable feedback loops for your marketing activities and synthesize insights and data across feedback channels
• Conduct ongoing market research to inform messaging, positioning, and product development decisions
  
  
  

Planning, Execution & Measurement:

• Drive quarterly planning and expected business impact with your product marketing activities and campaigns; Owning the end-to-end (from concept through to sunset) lifecycle
• Monitor product performance metrics and investor engagement data to drive continuous improvement
  
  
  

Knowledge, Skills, and Abilities:

• Strong ability to multitask across projects as well as to bridge from marketing strategy to tactical marketing execution
• Aptitude in evaluating and prioritizing competing projects while ensuring deadlines are met
• Ability to simplify complex concepts for both advisor and investor audiences
• Ability to write for advisor and end-client audiences, and ability to review the work of other team members to ensure consistent messaging and adherence to brand and platform positioning
• Capable of working independently as well as being team-oriented, with high energy, enthusiasm, initiative, and commitment to delivering high-quality work
• Proficiency in working with remote team members in multiple office locations
• Detail-oriented, with strong organizational, time, and project management skills
• An understanding of financial markets and the financial advisor marketplace is preferred
  
  
  

Education & Experience:

• 5 years in a B2B or B2C marketing role
• Experience with mutual funds, ETFs, and separately managed accounts is preferred
  
  
  

Who We Are & What We Offer:

We are AssetMark, a company on the move, shaping the future of financial services. Growth is in our DNA. Every day, we combine technology, insight, and collaboration to create new possibilities for advisors, for our people and for our investors. At AssetMark your ideas matter; they’re heard, valued, and drive meaningful change. Join a team that sets new standards and creates space for you to thrive and do your best work.

Our Mission

Our mission is simple: to help our 10,500 financial advisors make a meaningful difference in their clients’ lives. We do this by combining powerful technology, holistic support, and expert consulting to help advisors run stronger, more efficient businesses. Backed by a comprehensive suite of investment solutions and a trust company that boasts of $150B AUM, our platform empowers advisors to deliver exceptional service and an outstanding client experience.

Our Values

Heart. Client Success. Integrity. Respect. Excellence. Our values are how we show up every day.

We believe in:

• Leading with Heart, in truly making a difference in the lives of others: teammates, clients, investors and communities.
• Obsessing over Client Success, bringing a relentless focus on what matters to clients that sets us apart and creates loyal, lasting relationships.
• Unyielding Integrity, doing what’s right, always. Even when it’s hard.
• Collective Respect, in being authentic, inclusive and valuing all voices while winning together.
• Operating with Excellence, in learning fast, continuously improving, innovating and collaborating to find new and better solutions.
  
  
  

These values shape our culture, guide our decisions, and define what it means to be part of the AssetMark family.

Our Culture & Benefits

Our culture brings our mission and values to life. Here, we do what’s right, embrace diverse ideas, and innovate together. We also offer a wide range of benefits to support you and your family—because thriving at work starts with thriving in life.

• Flex Time or Paid Time Off and Sick Time Off
• 401K – 6% Employer Match
• Medical, Dental, Vision – HDHP or PPO
• HSA – Employer contribution (HDHP only)
• Volunteer Time Off
• Career Development / Recognition
• Fitness Reimbursement
• Hybrid Work Schedule
  
  
  

As an Equal Opportunity Employer, AssetMark is committed to building a diverse and inclusive workplace where everyone feels valued.