Associate Product Marketing Manager

Job Summary

The Associate Product Marketing Manager is responsible for assisting in the management of the National Hardware product portfolio, from product inception through end of life.  Through the help of a robust strategic planning and product development process, this individual will contribute heavily to new product ideation and innovation, manufacturing specifications, data governance, marketing strategies, sales commercialization, and promotional opportunities. You will manage products through development milestones and work with a cross-functional team of sales, channel, engineering, sourcing, manufacturing, finance, & quality professionals in bringing your new innovations to life. 

Primary Duties and Responsibilities

• (55%) - New Product Development (NPI)
  • Supports cross-functional team (engineering, sourcing, demand planning, finance, & documentation) through multiple on-going product development projects at various stages of development.
  • Develops product road direction, manages research initiatives to establish fact-based business and marketing strategy development.
  • Understands market, channel and/or customer dynamics, product design, trends, and end –user preferences and purchase drivers.  Expected to provide key strategic inputs and execute efficiently as driven by budget and timing.  Communicate and apply results and/or conclusions.
  • Effectively manages documentation to create new SKUs and all data points including weights and dimensions, list pricing, UPCs, etc.
  • Utilizes sales data to make recommendations on aisle changes in retailer product sets & participates in research & preparation for customer line reviews.

• (35%) - Portfolio Maintenance
  • Supports brand guidelines to ensure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects.
  • Coordinates meeting materials for customer product collaboration, line reviews and business reviews.  Includes but not limited to product samples, display materials, research, and P&L builds.
  • Works with quality and brand to support installation workshops, videos, and related initiatives.
  • Works with sourcing to implement changes & improvements in our supply network for new & existing products.
  • Analyzes data to make annual price increase and SKU rationalization recommendations.

• (10%) – Commercialization
  • Prepares creative briefs which communicate the commercialization support needed to support the given launch
  • Submits creative requests through our project management software
  • Provides direction cross-functionally on proper messaging points and graphics, along with product attributes and specifications to support sales & channel efforts.
  • Supports channel marketing on off-shelf promotions and point-of-purchase display art
  • Provide support on special projects as assigned.

Education and Experience Profile

• Bachelor’s degree in marketing, business, communications or related field is required.
• Minimum 3 years of marketing or relevant experience within the home improvement industry or consumer packaged goods company (CPG/FMG). Builder’s hardware knowledge a plus.
• P&L Management – experience understanding a product portfolio or business P&L; constant management of SKU level and category level profitability
• Project Management – ability to successfully manage several initiatives/projects simultaneously; able to motivate cross-functional team members regardless of function or tenure.
• Data driven decision making – must have experience utilizing market research methods and tools and translating findings into solutions and strategies.
• Item master data and content creation – Demonstrated experience with managing large data sets without error.
• Process oriented – Excellent ability in following protocols and identifying improvements to existing processes.

Required Core Competencies

• Process Orientated
• Collaborates 
• Customer Focus
• Communicates Effectively
• Instills Trust
• Demonstrates Self-Awareness
• Drives Results

Required Technical Skills

• Good Microsoft Office Skills
• Good Presentation Skills to Both Internal & External Stakeholders
• Good Project Management Skills
• Good Profit & Loss knowledge
• Good industry knowledge
• Basic Category Management knowledge

Work Environment

• This role is hybrid with in-office work from our Lake Forest, California location, which is required Tuesday through Thursday every week.
• Able to travel domestically and internationally, as needed – approximately 3-5 trips per year.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Pay Range: $89,997-$141,425

This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time. 

ASSA ABLOY is an Equal Employment Opportunity employer.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Salary : $89,997 - $141,425