What are the responsibilities and job description for the Digital Marketing Operations Manager position at ASSA ABLOY?
Amarr Garage Doors, a leading manufacturer and part of global opening solutions company ASSA ABLOY, is seeking a Digital Marketing Operations Manager to join our team in Winston Salem, NC to strengthen and scale our digital marketing capabilities. This role is the operational backbone of our digital marketing team, ensuring that digital initiatives—from websites to campaigns—are delivered accurately, consistently, and on time.
The Digital Marketing Operations Manager will play a key role in establishing processes, standards, and operational foundations, with responsibilities shifting over time as specialized teams and capabilities are introduced. While primary production is executed through agencies and partners, this role requires hands-on digital marketing expertise and the ability to step into execution, editing, troubleshooting, or quality assurance when necessary to maintain quality, speed, and alignment.
ESSENTIAL FUNCTIONS:
Marketing Operations & Execution Management
- Serve as the central point of intake, prioritization, and coordination for digital marketing initiatives.
- Translate strategic objectives into clear execution plans, timelines, and requirements.
Web and Digital Experience Operations
- Own day-to-day operational oversight of the web properties and related digital touchpoints across the web and social media platforms.
- Coordinate content publishing, page updates, navigation changes, SEO implementations, form updates, and UX enhancements across stakeholders, teams, and external partners.
Customer Journey, Lead Lifecycle & Digital Workflow Governance
- Oversee end-to-end lead capture workflows, including forms, source tracking, routing rules, and destination logic.
- Support definition and governance of lead-related, Customer Journey and digital marketing automation processes, including required touchpoint strategies, data fields, routing logic, escalation paths, and follow-up flows.
Vendor & Agency Coordination
- Manage day-to-day relationships with marketing agencies and external partners.
- Review deliverables for accuracy, completeness, brand alignment, and adherence to UX, SEO, and tracking standards.
Platform, MarTech & Integration Coordination
- Act as the business owner for marketing platforms and tools, including the website CMS, content workflows, SEO tools, and social publishing platforms.
- Own business requirements and coordination for marketing technology integrations (e.g., website forms to lead destinations, analytics tagging, vendor systems).
Data Quality, Tracking & Reporting Cadence
- Partner with Analytics and internal stakeholders to improve data quality across digital initiatives.
- Maintain governance standards for campaign tracking, naming conventions, and source attribution.
Quality Assurance, Audits & Release Management
- Maintain QA and launch readiness checklists for website updates, campaigns, forms, tracking, and vendor deliverables.
- Conduct periodic audits of digital workflows, forms, and tracking to identify and resolve issues before they impact performance.
AI Tools & Operational Enablement
- Leverage AI-powered tools to improve efficiency across marketing operations, including content review, workflow optimization, quality assurance, analysis, and documentation.
- Evaluate and recommend AI-enabled solutions that support scalability, speed, and consistency in marketing execution.
Experience and Requirements
- Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
- Minimum of 6–10 years of experience in digital marketing, marketing operations, or related roles.
- Demonstrated hands-on experience across digital marketing disciplines, including website content management, SEO fundamentals, CMS platforms, campaign workflows, and analytics tagging.
- Experience managing agencies or external vendors.
- Strong understanding of lead workflows, campaign operations, and digital execution dependencies.
- Familiarity with modern AI tools and platforms used in marketing operations and content workflows.
- Overnight and extended travel – approximately 2-3 nights per quarter.
Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others.
Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity.
As one of North America’s leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America’s most desired cities. Although Amarr Company is an international business, employees enjoy a family-oriented, caring culture and rewarding work environment. Amarr Company offers competitive wages, generous benefits, and a bonus program for every employee. At Amarr Company, the door is always open and there is no ceiling to your career growth.
#amarrcareers
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Amarr is an E-Verify participant.