What are the responsibilities and job description for the Account Based Marketing Specialist position at ASSA ABLOY?
ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, who are the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. We have operations in over 70 countries, with over 62,000 colleagues around the world.
Our expertise in customer journey mapping, innovation, and service design leads to the invention of new solutions that create value for our clients and exceptional experiences for their end users. And we have the fantastic opportunity available in Traka Americas for a Mid-Level Account-Based Marketing (ABM) Specialist.
Part of Global Solutions, Traka Americas is the manufacturer of one of the world's first electronic key management systems. We are the global leader in innovative technology for sophisticated, intelligent key management systems and locker solutions. Traka operates in a wide variety of markets such as Healthcare, Education, Commercial Enterprise, Critical Infrastructure, Government, Hospitality & Gaming, and more.
Traka products and solutions solve real-world problems by securing, managing and auditing the keys and equipment at the heart of a successful operation from small business to fortune 100 companies.
Your Role in Keeping the Future in Safe Hands…
As the Account Based Marketing (ABM) Specialist, you will play a critical role in shaping how we identify, engage, and win high value accounts across key industries including hospitality, gaming, government, multifamily, data centers, retail, and healthcare. You will partner closely with Business Development Directors and Regional Sales Managers to design and execute campaigns that drive measurable impact.
This position requires an individual with an ownership mindset who is motivated to deliver meaningful results. Reporting to the Americas Marketing Manager, you will be responsible for both the strategic development and hands on execution of ABM programs. Success in this role depends on curiosity, initiative, and the ability to balance long term planning with immediate action.
You will serve as a strong communicator who understands that marketing supports a wide range of customers including internal sales partners and external decision makers. You will adapt quickly in a fast-paced environment, recognizing that no two campaigns are alike and each requires focus, attention to detail, and creativity.
This role is intended for a strategic professional who is also prepared to roll up their sleeves, analyze data, refine messaging, and continuously test new approaches to improve outcomes. The ABM Specialist will be instrumental in driving growth within niche addressable markets and will make a lasting contribution to the success of the business.
What you will do…
- Partner with Business Development Directors and Regional Sales Managers to define account-specific strategies and uncover opportunities in key verticals: hospitality, gaming, government, multifamily, data centers, retail, and healthcare.
- Identify buyer personas and decision-makers within target accounts, tailoring campaigns to address industry-specific pain points and priorities.
- Develop and execute multi-channel ABM campaigns—including email, paid media, content syndication, direct mail, events, and personalized outreach—to drive awareness, engagement, and pipeline growth.
- Collaborate with Sales to ensure seamless handoffs of marketing-qualified leads (MQLs) and alignment on definitions of success.
- Track, measure, and optimize ABM initiatives using data-driven insights to continuously improve lead quality and conversion.
- Leverage marketing technology and tools (Campaign monitor, HubSpot, LinkedIn Campaign Manager, Salesforce, etc.) to execute campaigns with precision.
- Serve as the voice of the customer, ensuring messaging resonates with the unique challenges of each vertical market.
- Continuously research and analyze target industries to refine account segmentation and stay ahead of market trends.
What we expect of you…
- 3–5 years of experience in B2B marketing, with a focus on account-based marketing or demand generation.
- A proven track record of building and executing ABM programs that generate qualified leads and support revenue growth.
- Strong collaboration skills and the ability to partner effectively with Sales leaders to align strategy and outcomes.
- Deep understanding of buyer journey mapping and the nuances of industry-specific marketing (hospitality, gaming, government, multifamily, data centers, retail, healthcare).
- Exceptional communication and storytelling skills. You know how to distill complex value propositions into targeted messaging.
- A data-driven mindset with experience in marketing analytics, reporting, and ROI measurement.
- Comfort working with marketing automation platforms and CRM systems; ability to dig into tools and data without waiting on others.
- The strategic thinking to set direction, coupled with the willingness to roll up your sleeves and execute.
- Resilience and drive. You thrive in environments where you need to figure it out, not wait for direction.
- Bonus skill: A strong sense of adaptability and the ability to think creatively on the fly! Marketing never stops evolving, and neither do you!
What a day in the life of might look like for you…
As the Account Based Marketing Specialist, your day will be a balance of strategy, collaboration, and execution. A typical day may include:
- Meeting with Business Development Directors and Regional Sales Managers to align target accounts, review campaign performance, and discuss upcoming opportunities.
- Researching industry trends and buyer personas to refine messaging and identify the best channels to reach decision makers in hospitality, gaming, government, multifamily, data centers, retail, and healthcare.
- Building and executing multi-channel campaigns that may include email, digital advertising, direct mail, or event marketing tailored to specific accounts.
- Monitoring campaign analytics to evaluate engagement, lead quality, and conversion, followed by adjusting tactics where necessary.
- Collaborating with internal marketing colleagues on content creation to ensure materials reflect the unique needs of each vertical market.
- Preparing reports and insights for leadership and sales partners to demonstrate marketing impact on pipeline development and lead quality.
- Taking time to plan and prioritize projects, ensuring deadlines are met while maintaining the flexibility to adapt to new business needs or opportunities that arise.
Physical Requirements…
- Normal, corrective vision range; ability to see color and to distinguish letters, numbers, and symbols.
- Frequently required to sit, stand, walk, talk, hear, bend and reach.
- Ability to reach with hands and arms.
- Ability to lift, push and pull up to 50lbs regularly.
What you can expect from us…
- 15 days PTO in addition to federal holidays
- Health insurance
- Dental insurance
- Vision insurance
- Company paid Basic Life, STD & LTD coverage
- Employee Assistance Program (EAP)
- 401k option
- Company credit card for business travel expenses (per travel and expense policy)
- Laptop
- Cell phone (for company use)
- Modern office work environment with free drinks and snacks
- Opportunity to see the continental USA and other parts of the world
Application
You can submit your application by clicking ‘Apply Now’. We will not consider application received via e-mail or through other channels. We will review applications continuously, so please apply as soon as possible.
About Us
Featuring four times in Forbes’ most innovative companies worldwide, we deliver innovative, safe, and convenient security solutions that provide real added value to our customers. As a group, our goal is to everyday help billions of people experience a more open world. We’re proud to boast leading positions across the majority of Europe, North and South America, Asia, and Oceania, offering products and services to our customers seeking solutions to their entrance and opening requirements, such as locks, doors and entrance automation.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
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