What are the responsibilities and job description for the Senior Brand & Channel Marketing Manager position at ASSA ABLOY Group?
We are seeking a strategic, results-oriented Senior Brand & Channel Marketing Manager to lead the development and execution of integrated marketing strategies across the Electromechanical Solutions (EMS) portfolio. This role is responsible for leading the vision, development, and execution of marketing programs that strengthen brand equity, increase market share, and enhance customer engagement. As a key leader on the team, this role will also be directly involved in driving growth for our brands with channel partners, especially our Wholesale distribution channel.
As a key member of the leadership team, this individual will lead a team to serve as the primary connection between channel partners, sales, product management, marketing, and training , ensuring alignment across go-to-market strategies. The ideal candidate brings a strong blend of strategic leadership, analytical rigor, and hands-on execution , with deep experience in B2B channel marketing and wholesale distribution. This role will also champion brand strategy, ensuring consistent positioning, messaging, and identity across all channels to strengthen brand equity and market differentiation.
This role offers a unique opportunity for an innovative marketing leader to make a meaningful impact and help shape the future direction of the organization.
Key Responsibilities
Integrated Marketing & Brand Leadership:
Essential Experience :
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Core Job Requirements:
The Senior Brand & Channel Marketing Manager will be responsible for the supervision of all marketing and graphics personnel employed in the EMS&OEM Group consisting of three companies.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
As a key member of the leadership team, this individual will lead a team to serve as the primary connection between channel partners, sales, product management, marketing, and training , ensuring alignment across go-to-market strategies. The ideal candidate brings a strong blend of strategic leadership, analytical rigor, and hands-on execution , with deep experience in B2B channel marketing and wholesale distribution. This role will also champion brand strategy, ensuring consistent positioning, messaging, and identity across all channels to strengthen brand equity and market differentiation.
This role offers a unique opportunity for an innovative marketing leader to make a meaningful impact and help shape the future direction of the organization.
Key Responsibilities
Integrated Marketing & Brand Leadership:
- Lead the creation and execution of integrated, omnichannel marketing strategies to support product lines, vertical markets, and customer segments.
- Ensure consistent brand messaging and positioning across all marketing channels in alignment with ASSA ABLOY brand standards.
- Oversee development of marketing collateral, digital content, product messaging, and promotional campaigns to support sales growth.
- Lead new product introductions, including go-to-market strategy, and promotional activities.
- Drive the development of customer-facing programs including co-op marketing, promotions, and partner enablement tools.
- Lead the development and execution of the Wholesale channel marketing strategy , driving growth, engagement, and market share across key distribution partners.
- Serve as the primary marketing liaison for Wholesale partners, building and maintaining strong relationships while identifying new business opportunities.
- Lead regular business reviews with channel partners, including performance analysis, demand planning, and marketing/training alignment.
- Analyze channel performance (monthly, quarterly, annually) and provide actionable insights, including customer performance, pipeline outlook, and competitive positioning.
- Collaborate closely with sales, product management, training, engineering, and operations to align marketing initiatives with business objectives .
- Identify and develop training and educational programs to support product adoption, system design, and application knowledge.
- Enable channel partners and internal teams with tools, content, and insights to effectively position and sell products.
- Support demand generation and lead development efforts through coordinated marketing and sales initiatives.
- Lead the development and management of marketing plans, budgets, and KPIs aligned with business and growth objectives .
- Establish and track performance metrics to measure effectiveness of channel programs, campaigns, and initiatives.
- Maintain deep knowledge of industry trends, customer needs, and competitive landscape to inform strategy.
- Oversee digital presence including websites and electronic marketing tools to enhance customer experience and engagement.
- Lead with a positive attitude, vision, passion, and energy to inspire others .
- D evelop the marketing team, fostering a culture of innovation, accountability, and collaboration .
- Provide both strategic direction and hands-on leadership to ensure execution of excellence.
- Manage internal teams to deliver high-impact marketing programs efficiently.
- Supports sales efforts in the development of “best in class” customer marketing co-op programs; to develop and enhance customer relationships
Essential Experience :
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Core Job Requirements:
- BS/BA degree in Marketing or a related field of study; MBA preferred.
- 10 years of experience in marketing communications (with demonstrated success in B2B experience), 5 of which must be in a management capacity.
- Strong abilities in both practical and conceptual leadership.
- Innovative thinker, with a passion for ground-breaking ideas, methods and/or communications, with an ability to translate this vision into best-in-class marketing strategies, promotional activities and product launches that drives market share and sales growth.
- Hands-on experience and willingness to ‘roll up your sleeves’.
- Thought leadership on electronic marketing and computer-based applications.
- Professional abilities in both technical and creative writing.
- Strong project management skills, with experience leading across operating companies and departments.
- Resourcefulness and imagination to lead change.
The Senior Brand & Channel Marketing Manager will be responsible for the supervision of all marketing and graphics personnel employed in the EMS&OEM Group consisting of three companies.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.