Demo

Regional Sales Manager

ASSA ABLOY Group
Minnesota, MN Full Time
POSTED ON 9/3/2026
AVAILABLE BEFORE 10/1/2026
The Regional Sales Manager is responsible for new revenue development and creation of demand for VingCard brand of products in the hospitality segment for the specified region – to include: Traka, Axxess, Liverton, Elsafe, Nomadix and EMS Solutions.

Primary Focus and Deliverables:

  • Drive new revenue through and maintain sustained business relationships Regional Properties, Management & Ownership Companies, and other properties as assigned by the Sales Director
  • Maximize each hotel customer by presenting the full suite of Assa Abloy’s products and focus on upselling when in front of each hotel.
  • Work in partnership with the Strategic Accounts team to support and grow market share in the assigned territory.

Essential Duties and Responsibilities:

  • Responsible for prospecting, proposing, and closing sales to new and existing hospitality customers.
  • Responsible for being in person with properties in the assigned territory for the majority of every week.
  • Provide accurate reports, sales projections, and other documentation as requested.
  • Work with Sales Support Coordinator before and when in your market to ensure each assigned territory is saturated.
  • And maintain appropriate records in CRM system documenting customer interaction.
  • Technical aptitude (extensive training is given but must be able to learn new technology).
  • Work well independently (in a tight time line), self motivated, and takes initiative.
  • Manage relationships, at a regional level, with purchasing company accounts, ownership and management companies, distributors etc.
  • Evaluate existing and potential customers and concentrate major selling effort on those customers that represent the greatest opportunity for volume growth.
  • Create quarterly and annual action plans based on opportunities identified; actively support sales and technical training needs of existing customers; investigate customer complaints and make recommendations to management.
  • Maintain proficiency on all sales and technical aspects of products.
  • Assume and perform other duties and responsibilities not specifically outlined herein, but which are logically and properly inherent to the Sales Department.

Skill Requirements and Performance Criteria:

  • Must reside in the assigned territory.
  • Ideal candidate will have a background of meeting and exceeding quota in technical or hospitality sales, preferably both.
  • Self-driven, energetic and ambitious.
  • Strong interpersonal skills and the ability to communicate effectively.
  • Strong interpersonal skills with proven track record of building successful client relationships.
  • Prior experience working/building relationships with clients ranging from C-level to front line managers
  • Understanding of hospitality technology and integrations, preferably related to PMS, mobile and Cloud solutions or other hospitality focused products or services to the hotel industry is preferred
  • Demonstrable existing relationships and experience working with hotel ownership groups or developers is important
  • Must be able to travel up to 90% of the time.
  • Must have a clean driving record.
  • Must have working knowledge of Microsoft Word, Excel, Power Point and Outlook.
  • Must have a successful history of managing and growing sales revenues.
  • Strong business and technical aptitude.
  • Must have a demonstrated track record of working under minimal direct supervision.
  • Must successfully pass 80% product certification tests.

Education and/or Work Experience Requirements:

  • Minimum of 5 years experience in Sales.
  • Successful track record of business development in a regional, multi-state territory.
  • Experience selling technology within the hospitality industry; hotel and lodging sector.

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Salary.com Estimation for Regional Sales Manager in Minnesota, MN
$127,252 to $173,449
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