What are the responsibilities and job description for the Marketing Specialist - Digital position at ASSA ABLOY Group?
Ameristar Perimeter Security USA, an ASSA ABLOY branded company, is looking for a creative and data-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing efforts by applying UX best practices to deliver visually engaging, user-centered designs and campaigns that drive interaction. This role drives brand awareness, oversees site maintenance, manages campaigns, and uses analytics and SEO tools to enhance performance. The ideal candidate brings strong design instincts, a collaborative spirit, and a passion for crafting engaging digital experiences.
What you will be doing:
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
What you will be doing:
- Design and build our internet presence maintaining consistency in design styles and brand identity, adhering to established design guidelines and ensuring a cohesive visual language across all web materials
- Maintain Ameristar visibility on SERPS for top third of page positioning on a national level
- Update websites using content management system software
- Use graphic design and image editing software, particularly Photoshop and Illustrator, to optimize graphics for websites
- Utilize digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms to measure and report performance of all digital marketing campaigns and assess performance against goals
- Identify critical conversion points and drop off points and optimize user funnels
- Create and maintain a database of design assets, page layouts and templates
- Manage and maintain multiple websites with product drawings, specifications, photos, and technical data
- Develop, implement and manage email campaigns
- Engage Ameristar customers via multiple channels to increase brand awareness
- Demonstrated ability to own a project from concept to launch
- Excellent written and verbal communication skills with high attention to detail and accuracy
- Other responsibilities as needed
- Bachelor’s degree in graphic design or a related field or 2 years of professional design experience
- Proven understanding of graphic design and UI/UX fundamentals
- Experience with HTML, Javascript, and CSS
- Strong sense of creativity, imagination, and innovation – color theory, image editing and composition, and typography
- Excellent time-management skills and comfort working in a deadline-driven environment
- Ability to deliver production-ready digital assets in a wide variety of formats
- Ability to analyze consumer metrics, reports, and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- Proficient in marketing automation tools
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.