What are the responsibilities and job description for the Brand Marketing Specialist position at ASSA ABLOY Group?
At ASSA ABLOY, we bring together diverse global teams to develop innovative products and services that seamlessly integrate into users’ lives, making everyday tasks easier and more convenient. By empowering users with greater control over access, we provide unmatched peace of mind through enhanced safety and visibility.
Exciting transformation is underway across three of the door hardware industry’s most successful and fast-growing brands: Arrow, ASSA ABLOY ACCENTRA®, and Securitech. We are seeking a dynamic and highly organized Marketing Specialist to strengthen brand growth, support product launches, and elevate our market presence across key commercial B2B segments. In this role, you’ll collaborate with cross-functional teams to introduce new products and drive impactful marketing initiatives.
This position will sit onsite full-time in Berlin, CT, with occasional travel (up to 10%).
What You Will Be Doing
We’re passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here’s what we have to offer:
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
Exciting transformation is underway across three of the door hardware industry’s most successful and fast-growing brands: Arrow, ASSA ABLOY ACCENTRA®, and Securitech. We are seeking a dynamic and highly organized Marketing Specialist to strengthen brand growth, support product launches, and elevate our market presence across key commercial B2B segments. In this role, you’ll collaborate with cross-functional teams to introduce new products and drive impactful marketing initiatives.
This position will sit onsite full-time in Berlin, CT, with occasional travel (up to 10%).
What You Will Be Doing
- Lead product launch activities, including collateral development, customer communications, and alignment with sales teams.
- Develop and execute 360° marketing plans in partnership with the Marketing Manager to ensure cohesive, multi-channel strategies.
- Maintain brand consistency across digital touchpoints, including websites, social media, digital ads, and product documentation.
- Build and manage relationships with external agencies and creative partners to produce compelling content, photography, renderings, and videos for campaigns and eCommerce.
- Support lead generation and demand creation initiatives, including campaigns, trade shows, events, and showroom experiences.
- Create and distribute marketing assets, such as brochures, presentations, blogs, and other content for SEO and sales enablement.
- Maintain and optimize the digital asset management (DAM) system to ensure accurate and accessible marketing files.
- Oversee project timelines and deliverables, ensuring deadlines and quality standards are met while supporting additional marketing needs as required.
- Bachelor’s degree in Marketing or a related field preferred.
- Minimum 4 years of product marketing experience; agency experience is a plus.
- Exceptional written, verbal, and analytical communication skills.
- Strong interpersonal skills and ability to collaborate across teams.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Working knowledge of Google Analytics, SEO/SEM, social media platforms, and Adobe Creative Suite (preferred).
- Familiarity with CMS platforms, Salesforce, and Marketing Cloud preferred.
- Ability to manage multiple projects simultaneously with strong attention to detail.
We’re passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here’s what we have to offer:
- Competitive bonus.
- Healthcare plan.
- 401K with employer matching.
- Ongoing training and development including tuition reimbursement up to $5250/year for courses directly related to your job.
- Supportive team environment.
- A stable and growing industry.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.