What are the responsibilities and job description for the System Director, Healthcare Marketing position at Aspirus Health?
Compassion. Accountability. Collaboration. Foresight. Joy.
These are the Aspirus Core Values; and we are looking for the BEST around to join us as we demonstrate those values Every. Single. Day.
Aspirus Health in Wausau, WI is seeking a DIRECTOR - SYSTEM MARKETING to join our MARKETING team!
The Director – System Marketing provides strategic leadership for the development, implementation and performance of marketing activities across the system and targeted market areas. This position plays a highly visible role in partnering with leaders across the organization in developing system growth plans and delivering marketing plans that achieve business goals. Additionally, the position expands marketing capabilities and develops talent while bringing thought leadership to the organization.
Experience/Qualifications
- Bachelor Degree in Marketing or related business field.
- Master Degree in Business Administration with a focus on marketing highly desired.
- Minimum ten years of leading and developing a marketing team.
- Minimum seven years of strategic marketing planning, implementation and performance tracking.
- Minimum of five years of developing comprehensive business/product/service plans.
- Minimum of five years driving marketing in a Healthcare System
- Excellent written and oral communication skills.
- Professional and executive presence.
- Skilled at market and data analytics, and strategic marketing planning.
- Proven success in developing and implementing omni-channel marketing plans.
- Highly proficient in digital marketing including leveraging data analytics to drive CRM and marketing automation.
- Outstanding combination of business acumen and messaging/creative development.
Employee Benefits
- Full benefits packages available for part- and full-time status.
- PTO accrual from day one!
- Generous retirement plan with match available.
- Wellness program for employees and their families.
Our Mission: We heal people, promote health and strengthen communities.
Our Vision: Aspirus is a catalyst for creating healthy, thriving communities, trusted and engaged above all others.
As an Aspirus team, we demonstrate caring, we plan to impact the future, work with happiness and enthusiasm, recognize our power to make a difference and improve the health of our communities.
Aspirus Health is a nonprofit, community-directed health system based in Wausau, Wisconsin, serving northeastern Minnesota, northern and central Wisconsin and the Upper Peninsula of Michigan. The health system operates 18 hospitals and 130 outpatient locations with nearly 14,000 team members, including 1,300 employed physicians and advanced practice clinicians. For more information visit aspirus.org.