Director of Research & Development (R&D)

Position Summary

The Product Manager position is responsible for the management of key product categories, and develops strategies and tactics to accelerate growth of revenue and profitability of the business. This position will serve as an integral member of the marketing team to help drive ASP Globals strategic mission. This individual will develop and execute the product/category marketing plan, coordinating cross functional activity and projects, as well as build out key product categories through product development, sourcing and assessing/acquiring inorganic opportunities.

Essential Duties And Responsibilities

• Assist in the development and implementation of the companys brand strategy
• Develop and execute effective strategic and tactical plans and programs their product categories, to ensure achievement of top line sales growth and gross margin targets.
• Develop short term and long-term product promotion strategies
• Manages activities with members of various departments to implement marketing plan (sales, customer service, operations, sourcing, finance, value analysis, regulatory and quality assurance).
• Formulates and proposes effective pricing strategies
• Leads new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications.
• Collaborate with Demand Planning team to develop timely and accurate forecasts to ensure required fill rates on existing and new products, while supporting goals to improve return on working capital.
• Constantly evaluate the mix of product codes assigned, reducing redundancy and increasing product line standardization, wherever possible.
• Become a subject matter expert in key market segments by demonstrating end user focus, staying close to customers, gaining customer insights, and establishing relationships with industry key opinion leaders.
• Coordinates participation at trade shows, seminars, meetings at hospital with end users to gain voice of the customer, and sales meetings.
• Collaborate with Director of Corporate Training, in the development and execution of tools and training to improve sales force competency, to accelerate new product sales and provide superior customer service.
• Prepare marketing activity reports and metrics for measuring program success
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
• Actively seek and positively respond to performance and personal development feedback, while initiating activities to enhance personal functional effectiveness to realize full career potential.
  
  

Competencies

To perform this job successfully, an individual should demonstrate the following competencies:

• Drive for Results- Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results
• Project Management - Executes project start-up and planning activities. Defines & manages schedules, & resources to accomplish project objectives and reports on project progress. Identifies and manages scope, risks and quality throughout the project lifecycle. Identifies and partners with stakeholders to develop and implement change management plans.
• Communication -Expert communication skills in one-on-one situations and to a large & probing for information in a way that is easy to understand.
• Relationship Builder - Deeply embedded within the account, creating, strengthening and protecting the relationship. Generate meetings, develop relationships that create opportunities over short and long term.
• Customer Focus- Able to present well in both one-on-one situations and to larger audience at all levels within the organization. Balances conflicting interests of various customers and readily adjusts priorities to respond to pressing and changing customer needs.