Demo

Tour Ambassador

ASM Global
Frisco, TX Full Time
POSTED ON 3/17/2026 CLOSED ON 5/16/2026

What are the responsibilities and job description for the Tour Ambassador position at ASM Global?

The Tour Ambassador will be a dynamic, interactive role within the venue with a specific focus on the guest experience and how the guest relates to the overall venue experience. This position reports directly to the Tour Ambassador Supervisor.

Company Overview:

Legends Global is a holistic agency that specializes in delivering solutions for legendary brands. We approach each project with our 360-degree service solution. Our Global Planning, Global Sales, and Hospitality service solutions collaborate on every project to ensure success across each of our six verticals including professional sports, collegiate, attractions, entertainment, international, and conventions.

Our intellectual property is our people. It's our expertise that makes up Legends Global. We know what it's like to be on the team, business, or athletic department side, which drives our passion in creating solutions for our partners. Collectively, our leadership has over 300 years of experience in sales and sponsorship, analytics and valuation, hospitality, and operations.

Responsibilities:

The Tour Ambassador will be a dynamic, interactive role within the venue with a specific focus on the guest experience and how the guest relates to the overall venue experience. This position reports directly to the Tour Ambassador Supervisor.

  • Greeting guests as they enter assigned areas.
  • Ensuring safety of our guests while waiting, on tour or in assigned areas.
  • Providing facts and historical information about the city, visible landmarks, pointing out features of interest and answering questions.
  • Conduct in-depth, specialized talks and walking tours of the Observatory.
  • Providing a high level of customer service for the guest, resolving issues and referring issues to a Supervisor as necessary to ensure a pleasant experience.
  • Create and prepare specified tour material as needed.
  • Ability to perform and present information in a concise, legible manner to our guests – must be able to speak loudly and clearly and have a commanding presence.
  • Performs other duties as necessary or required by management.
  • Non-traditional hours (Nights, Weekends & Holidays as necessary)

Qualifications:

  • Bachelor’s Degree
  • Minimum 2-4 years’ tour guide or related experience, preferably in an attraction, entertainment or hospitality environment.
  • HIGH level of demonstrated professionalism and customer service.
  • Local Tour Guide license preferred.
  • Excellent written and verbal skills – multi-lingual a plus.
  • Proficient in Microsoft Office (Word, Excel, Power Point) – an interest and proficiency in interactive presentations and social media is a plus.
  • Quick learner with ability to handle multiple projects and meet deadlines.
  • Entrepreneurial spirit, energetic and outgoing personality with a creative, and a proactive approach to work.
  • Pre-existing knowledge of the area history and familiarity with area landmarks preferred.

Salary.com Estimation for Tour Ambassador in Frisco, TX
$52,032 to $70,064
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