What are the responsibilities and job description for the Marketing Intern -Lake Charles Event Center position at ASM Global?
Summary
Works with Marketing & Sales Manager to create, execute and maintain marketing functions to maximize effectiveness and achieve ticket sales goals.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Assists Manager in developing Marketing Plans, which include grassroots initiatives, social media, and eblasts.
- Carries out specific marketing plan relating to events using support of advertising, as requested by the Manager.
- Handle fulfillment of Sponsorship contracts.
- Assists Manager with event promotions and organization.
- Help implement and maintain outreach to major organizations within the community to grow databases.
- Helps implement group sales efforts as determined on an event-by-event basis.
- Cold call groups & local businesses to offer group rates and grow group sales database
- Mail out season tickets
- Upgrade patrons when available
- Take renewal/ new subscriber orders over the phone
- Mail out subscription renewals
- Family/Children Shows
- Manage School/Daycare database
- Mail out flyers to database
- Take orders over the phone
- Cold call schools and daycares to offer group rates and grow group sales database
- Maintains a professional and courteous attitude in all dealings with patrons, promoters, vendors, co-workers, and senior management.
Education and/or Experience
- Ideal candidate is a sophomore, junior or senior in college majoring in Business Marketing or Mass Communication.
- Customer/ Guest Services experience required.
- Follow oral and written instructions and communicate effectively with others in both oral and written form
- Ability to operate standard office equipment and personal computer(s) using MS Windows, MS Excel, MS Outlook, MS Word.
- Experience with Adobe Creative Suite preferred.
- Must be able to stand/walk for the duration of shift and must be able to carry and lift according to industry standards.
- Requires ability to work flexible hours, including nights, weekends and holidays, in addition to normal business hours. Physical requirements include feel and reach with hands and arms, walking, stooping, lifting up to 50 lbs. and standing for extended periods of time.
ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.