What are the responsibilities and job description for the Event Sales Manager | SoFi Stadium position at ASM Global?
LEGENDS GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
THE ROLE
The Event Sales Manager will be responsible for generating event revenue through a combination of targeted event sales and networking. He/she will be responsible for selling, planning, and coordinating all special events, while assuring the highest level of customer service. Additionally, this individual will pro-actively assist in developing future programs that will benefit LA Stadium & Entertainment District’s long-term sales goals.
ESSENTIAL DUTES AND RESPONSIBILITIES
- Research, analyze, and develop special event profit-generating opportunities.
- Proactively solicit new business by, among other things, making sales calls and presentations, attending local trade shows, and engaging in other client prospecting to increase the size of the Legends’ potential client database.
- Create leads and develop long-term relationships in the event planning, production, and promotion communities, and with other relevant companies, organizations, and groups.
- Monitor changes and new developments in the special events industry.
- Provide Catering clientele with information that requires a comprehensive knowledge of menus, company policies, practices and operations.
- Work with clients, internal departments, and outside vendors to coordinate all logistics to execute each assigned event; build appropriate event order packets for each client.
- Work with Legends culinary team and management on menu creation, menu customization, and execution of catering and staff needs for all events.
- Participate in internal and external meetings as required, including but not limited to walkthroughs and tours of event spaces for clients and vendors, menu reviews, department meetings, staff meetings, pre-shift meetings, etc.
- Manage and direct all Legends-related event logistics, including managing the events calendar, conducting stadium visits, and being the primary contact for clients
- Administer staff meetings prior to events to inform staff about event particulars and expectations.
- Prepare and provide required reports to the Operations Manager and General Manager including special event revenue reports, profit and loss statements, sales recaps, and projections.
- Obtain feedback from clients following each special event to determine and analyze client satisfaction, organizational performance, and event-related risks and liabilities.
- Other duties as assigned by the General Manager
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with all Legends Global policies and applicable laws.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s degree or equivalent combination of education and related experience and/or training
- Three to five years of related experience
SKILLS AND ABILITIES
- Working knowledge of local and regional markets, venue operations, and special events industries
- Ability to effectively evaluate risks and liabilities of special events and stadium rentals
- Excellent customer service
- Resourceful, innovative and forward thinking, with an entrepreneurial spirit
- Act in a manner that is truthful and values direct, honest communication at all levels of the organization
- Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships
- Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly
- Ability to manage appropriate steps to get projects completed; has strong abilities to organize people and processes; can create a plan for resourceful workflow
- Expertise in financial analysis and planning, budgeting, and marketing
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Excellent computer skills, including proficiency in spreadsheet, database, CRM and word processing programs
- Ability to work nights, weekends and holidays as necessary
- Bilingual in Spanish a plus
COMPENSATION
Competitive salary of up to $75,000 commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site at SoFi Stadium
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
Salary : $75,000