Booking and Event Sales Manager

Job Summary

The Manager of Booking and Event Sales is responsible for planning, organizing, coordinating and managing all activities related to booking the arena and its ancillary spaces. He/she will work to assertively promote the use of the Lake Charles Event Center to maximize its utilization and negotiate lease agreements as needed and in the best interests of the facility.

Essential Functions

EVENT BOOKING & BUSINESS DEVELOPMENT:

• Plans, organizes, coordinates and facilitates all activities related to booking the arena and ancillary spaces as directed by the GM.
• Assertively promotes the use of the facility to maximize its utilization and negotiates lease agreements as determined necessary and in the best interests of the facility.
• Directs the procurement of activities and events; negotiates contracts and agreements with industry agents, promoters; and liaises with AMG Global corporate on certain matters.
• Interfaces with promoters, talent booking and marketing teams at Lake Charles Event Center and ASM Global to coordinate booking schedules, artist relationships, and ticket sale planning and event settlements.
• Develops and pursues new events for the arena, theatre & convention center, including (but not limited to) new touring events and types not currently hosted at the properties. An emphasis is placed on creating new, unique events including local, regional, national and international sporting events, concerts, comedy, family entertainment and special events.
• Develops and implements comprehensive sales strategies to attract a diverse range of conventions, trade shows, and corporate events.
• Identifies and targets potential clients, including corporations, associations, and event planners, to maximize bookings.
• Builds and maintains strong relationships with key clients and stakeholders within the convention and trade show industry.
• Conducts regular outreach and follow-ups to nurture client relationships and secure repeat business.
• Works with GM to develop and manage a comprehensive program to maximize the use of meeting spaces and catering facilities within the arena, where applicable.
• Submit bi-weekly event status report to General Manager and complete ASM corporate bi-weekly booking reports.
• Attend weekly staff meetings. Develop and maintain a harmonious working relationship with all the other departments.
• Coordinates booking efforts and activities with Marketing, Box Office, Operations, Finance and Human Resources through communications and regular staff meetings.
• Monitor and maintain the master venue calendar.
• Obtain full understanding of venue deal points and agreements.
• Input and maintain all events and event holds using the Infor booking software.
• Distribute booking confirmation sheets and show related information to personnel.
• Assist in settlement of all commercial events.
• Conduct facility tours for prospective clients.
  
  

BUDGET PREPARATION & REPORTING

• Oversees development of annual event calendar, activity schedules, dates and hours of event operation, and projections for attendance and revenue.
• Implements and monitors a detailed program budget, supervises cost accounting required of events to include facility rental, ancillary revenue streams, and event-related expenses upon advisement of the GM.
• Prepares, implements and monitors a detailed operating budget and financial reporting system as outlined by ASM Global for all applicable revenues and expenses for the arena.
• Assists with preparing and maintaining any required and necessary reports/records for the client and/or ASM Global.

Required Qualifications (Job Knowledge, Skills, and Education):

• BA/BS Degree (4-year) (Preferred)
• A minimum of 3-5 years of related work experience.
• Experience working with sports, entertainment and corporate organizations to attract and develop events at an arena or comparable facility.
• Event sales experience.
• Proven track record of developing and managing budgets.
• Must be a self-starter and have ability to work under minimal supervision.
• Demonstrated track record in forging relationships with community assets, including Convention and Visitors Bureaus, Chambers of Commerce, and local boards of directors. Active business community involvement.
• Experience developing or working with existing community sports authority or sports commissioners.
• Proficiency with Microsoft Office Suite (PowerPoint, Outlook, Word, Excel); ability to learn required business systems.
• Able to work flexible hours, including nights/weekends/holidays in addition to normal business hours, as needed.
• Perform additional duties at the venue and/or for ASM Global as required by the GM or senior management.
  
  

ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.