What are the responsibilities and job description for the Associate, Marketing | Cleveland Browns position at ASM Global?
THE CLEVELAND BROWNS AND LEGENDS GLOBAL
The Cleveland Browns and Legends have an expansive partnership to support all aspects of the New Huntington Bank Field project including market analysis, product design and development, data and analytics strategy, and holistic revenue generation across partnerships, ticketing and suites sales. Legends is proud to support and represent the Browns during this historic moment in Northeast Ohio.
THE ROLE
The Associate Marketing will be an integral member of the team and is the key driver for project organization and content creation for multi-channel marketing and sales campaigns. You will be responsible for supporting marketing campaign management, as well as executing compelling content that will support our sales goals, elevate the brand story, and inspire fans and businesses to engage with and support the New Huntington Bank Field. We are looking for a self-starter, who is confident in their abilities, and able to work effectively while managing multiple priorities. This individual should be highly organized and able to balance strategic problem solving with thought-provoking creative thinking.
ESSENTIAL DUTES AND RESPONSIBILITIES
Reporting to the Director, Marketing, responsibilities and essential job functions include but are not limited to:
- Assist in leading the creation, implementation, management and measurement of omnichannel marketing campaigns (email, social media, webinars and sponsored events, paid search, display ads, retargeting, direct mail, etc.)
- Create and develop a wide variety of copy and video content for website, sales application, partner pitches, sales center and other digital marketing channels.
- Build and manage automated e-mail marketing campaigns in collaboration with data analytics, ticket sales and other teams.
- Think “outside the box” to generate innovative copy and video content to tell the New Huntington Bank Field sales stories in a dynamic way.
- Organize and manage content/asset library for the website, digital sales application, sales center and other projects.
- Evaluate campaign effectiveness and recommend adjustments to improve marketing performance and engagement outcomes.
- Ability to meet deadlines and work with changing priorities.
- Maintain ongoing communication with Director, Marketing on projects and concepts.
- Collaborate with the Cleveland Browns, Legends Global Partnerships and Legends Global Sales to maintain brand integrity and authenticity throughout all content and campaigns.
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s Degree or equivalent.
- 1 to 3 years’ demonstrated experience in marketing and content creation.
- Highly proficient in Adobe Creative Suite on MAC (specifically, After Effects and Adobe Premiere – experience with Photoshop, Illustrator, and InDesign is a plus).
- Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally.
- Ability to handle multiple design projects in a fast-paced weekly workflow.
- Proven ability to work collaboratively in a team-oriented environment.
- Detail oriented and highly organized with a strong work ethic.
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site (Berea, OH)
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.