What are the responsibilities and job description for the Loyalty Product Manager position at Ashra Tech LLC.,?

Key Responsibilities

Product Strategy & Roadmap Ownership

Own the product vision, strategy, and roadmap for the Loyalty domain, including rewards programs, tier structures, incentive campaigns, customer engagement initiatives, and partner programs.
Define and prioritize features based on customer needs, business impact, retention opportunities, and technical feasibility.
Build and maintain a structured product backlog that balances customer value, revenue growth, and platform scalability.
Create PRDs, user stories, and acceptance criteria that enable efficient delivery.
Define measurable loyalty KPIs including retention, repeat purchase rate, redemption rate, engagement, and customer lifetime value.

Customer Discovery & Member Insights

Develop a deep understanding of professional buyer behaviors, purchasing patterns, and loyalty drivers.
Conduct customer interviews, surveys, user research sessions, and data analysis to identify opportunities for improving customer retention.
Translate customer insights into scalable loyalty experiences and engagement strategies.
Partner with sales, customer success, marketing, and business stakeholders to validate customer needs and product direction.

Loyalty Program Ownership

Own loyalty program design including points accrual, points redemption, rewards catalog, loyalty tiers, and customer recognition initiatives.
Define requirements for targeted offers, promotions, bonus point campaigns, referral programs, and seasonal incentives.
Drive personalization capabilities based on customer behavior, purchasing patterns, and engagement history.
Optimize loyalty experiences across web, mobile, and digital channels.
Define customer journeys from enrollment through engagement, redemption, and advocacy.

Customer Analytics & Data Foundation

Partner with engineering and analytics teams to establish customer data models that support loyalty program execution and measurement.
Define analytics instrumentation requirements for loyalty engagement, customer retention, and campaign performance.
Monitor customer cohorts, churn metrics, reward utilization, and lifetime value trends.
Leverage experimentation and A/B testing to continuously improve loyalty program effectiveness.

Delivery & Cross-functional Leadership

Drive end-to-end feature delivery in an Agile environment from ideation through release and optimization.
Collaborate closely with engineering, architecture, marketing, customer success, and business teams.
Communicate strategy, program performance, roadmap priorities, and business outcomes to executive stakeholders.
Manage dependencies across loyalty, commerce, customer data, CRM, promotions, and marketing platforms.

Required Qualifications

7 years of product management experience with ownership of customer engagement, loyalty, rewards, retention, CRM, or commerce-related products.
Strong understanding of loyalty program fundamentals including rewards structures, customer segmentation, lifecycle management, and retention strategies.
Experience defining and launching customer engagement initiatives and retention programs.
Proven ability to develop product strategy using customer research, analytics, and market insights.
Experience writing PRDs, user stories, and acceptance criteria for complex customer-facing products.
Strong analytical skills with experience measuring retention, engagement, conversion, and customer lifetime value.
Hands-on Agile delivery experience including backlog management, sprint planning, and release management.
Excellent stakeholder management and communication skills.

Preferred Qualifications

Experience in automotive aftermarket, automotive commerce, retail loyalty, or B2B procurement platforms.
Experience managing rewards programs, membership programs, or customer retention initiatives.
Understanding of customer segmentation, lifecycle marketing, and personalization strategies.
Experience with CRM platforms such as Salesforce, Adobe Experience Cloud, Braze, HubSpot, or similar solutions.
Experience with AI/ML-driven personalization and recommendation engines.
Familiarity with customer data platforms (CDP), analytics tools, and marketing automation systems.
Understanding of omnichannel customer experiences across web, mobile, email, and digital commerce channels.
CSPO, SAFe POPM, or equivalent Agile certification.

Core Skills

Work Location: In person

Apply for this job

Receive alerts for other Loyalty Product Manager job openings

Loyalty Product Manager