International Marketing Director

The Director of International Marketing & eCommerce at Ashley Furniture is responsible for overseeing and developing marketing strategies to expand the company's global presence & develop e-commerce strategies aligned with business objectives for growth opportunities across digital channels, licensee websites, marketplaces & social commerce.

Here are some key responsibilities and qualifications typically associated with this role:

• Strategic Planning: Develop and implement international marketing strategies to drive brand awareness and sales in global markets.
• Market Research: Conduct market analysis to identify opportunities and trends in different regions.
• Campaign Management: Oversee the creation and execution of marketing campaigns tailored to various international markets.
• Team Leadership: Manage and mentor a team of marketing professionals, ensuring alignment with company goals.
• Collaboration: Work closely with other departments, such as sales, product development, and logistics, to ensure cohesive strategies.
• Budget Management: Allocate and manage the marketing budget for international campaigns.
• Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives and adjust strategies as needed.

What Do You Need?

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• International Marketing Expertise: Proven track record in leading and executing global marketing strategies, preferably within the furniture or retail industry.
• Digital Marketing Proficiency: Strong experience in digital campaign development, performance analytics, and customer acquisition across multiple channels.
• Ecommerce & Website Management: Hands-on experience managing ecommerce operations and optimizing website performance, ideally on the Shopify platform.
• Cross-Functional Collaboration: Demonstrated ability to work across merchandising, creative, and technical teams to drive cohesive marketing initiatives.
• Market Expansion: Experience in launching and scaling brands in international markets, with a focus on consumer insights and localization strategies.
• Skills: Strong leadership, communication, and analytical skills; proficiency in digital marketing tools and platforms.
• Cultural Awareness: Ability to understand and adapt to different cultural contexts and consumer behaviors.
• Strategic Thinking: Ability to develop long-term marketing strategies that align with global business objectives.
• Communication: Excellent verbal and written communication skills to effectively convey ideas and collaborate with international teams.
• Analytical Skills: Proficiency in analyzing market data, campaign performance, Website functionality & performance, and consumer behavior to make informed decisions.
• Cultural Competence: Understanding and adapting to different cultural contexts and consumer preferences.
• Project Management: Strong organizational skills to manage multiple projects and campaigns simultaneously.
• Creativity: Innovative thinking to develop unique marketing campaigns that resonate with global audiences.

Who Are We?

At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry.

Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business.

Apply today and find your home at Ashley!

Benefits: When you join our family, you are eligible to participate in our comprehensive benefits programs which includes Health, Dental, Vision, Life/Disability, Flexible Spending Accounts, 401(k), Paid Holidays, 80 hours paid vacation and 40 hours of California Paid Sick Leave. Benefits may vary based on position and location, so we encourage you to speak with the recruiting team during the interview process.

Compensation: Salary Rate: $100,000.00 plus bonus potential. Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related factors.

Our Core Values

· Honesty & Integrity

· Passion, Drive, Discipline

· Continuous Improvement/Operational Excellence

· Dirty Fingernail

· Growth Focused

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:

Corporate Social Responsibility

https://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/

We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.

Search Firm Representatives Please Read Carefully:

Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.