Assistant Director of Digital Marketing - Marketing and Communications

Position Details

Position Information

Position Title Assistant Director of Digital Marketing - Marketing and Communications Job Description

The Assistant Director of Digital Marketing will proactively lead university marketing and communication efforts through the creation of integrated digital campaigns that focus on driving brand and enrollment growth, student experience, alumni and donor engagement, primarily through website enhancements, social media engagement, email / text marketing, SEO/AEO/GEO, and digital advertising.

Responsibilities

• Lead a team of marketers within the larger department that specializes in digital marketing capabilities
• Develop a consistent and regular rhythm for employee development, engagement, and performance planning
• Prioritize building relationships across the entire institution to gain trust, collaboration, and valuable feedback for department initiatives
• In partnership with department leadership, create a comprehensive digital advertising, SEO/AEO/GEO, and website strategy that compliments and reinforces all other marketing tactics
• Act as the primary administrator for digital advertising, while also leveraging the expertise of the department resources for creative and tactical support
• Act as the primary day-to-day leader for institutional website properties and drive cross-functional execution on a multi-year enhancement roadmap
• Actively participate in strategic planning for institutional objectives and translate large ideas into tactical plans for the team
  
  

Measuring Success

• Increase the reach, engagement, and conversions that take place on all website properties
• Identify the data driven impact digital advertising has on the recruitment funnel
• Beat industry and competitive benchmarks for social media engagement, email engagement, and additional digital communication channels
  
  

Skills / Qualities

• Entrepreneurial drive towards achieving goals and solving problems
• A strategic thinker with the ability to break down complex initiatives into tactical work
• Able to prioritize effort and focus based on projected impact to strategic goals
• Able to translate strategy into creative tangible outputs
• Able to mix data analysis, campaign management, and creativity into a cohesive plan
• Capable of developing a vision for the future and incrementally working towards it
• Maintain an ongoing emphasis on building relationships with a diverse group of faculty, staff, students, and vendors
• Willingness to try new things and not afraid to fail
  
  

Required Qualifications

• Bachelor’s degree in marketing, digital marketing, or related area of study.
• Three (3) to five (5) years of digital marketing experience, including website and digital advertising management
  
  

Preferred Qualifications

• MBA or advanced degree with a specialization in marketing preferred.
  
  

Physical Demands

• Office environment.
• Must be able to work at the Ashland University main campus in Ashland, OH with appropriate flexibility provided.
  
  

Anticipated Start Date of New Hire 04/01/2026 Anticipated Number of Hours Working per Week 40 Shift Required? First

Job Duties

Posting Detail Information

Posting Number S1058P Number of Vacancies 1 Desired Start Date 04/01/2026 Job Open Date 03/06/2026 Job Close Date Open Until Filled Yes Special Instructions to Applicants Quick Link for Internal Postings https://jobs.ashland.edu/postings/8190

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter
• Letters Of Recommendation
  
  

Optional Documents