What are the responsibilities and job description for the MARKETING COORDINATOR - Part Time position at Asheville Yoga Center?
Job Type
Part-time
Description
Marketing Coordinator
Part Time Asheville, NC (On-site only) $25/hour ~20-25 hrs/week
Reports to: Marketing Director
This is an in-person role based in Asheville, NC. Remote or hybrid work is not available.
About Us
AyurPrana's Asheville Yoga Center is a local landmark in the grassroots Asheville community as well as a respected regional and national hub for inspirational, heart-centered yoga classes, workshops, retreats, and transformational teacher training programs. Along with the rest of the AyurPrana village - including the Ayurvedic Institute, SoHum Mountain Healing Resort, AyurPrana Listening Room, AyurPrana Streaming App- our mission is to elevate consciousness, cultivate community, and curate wellness and spiritual journeys for people. It is our goal to foster a work environment that is both supportive and family-oriented allowing each individual to shine and be the best version of themselves.
The Role
We're looking for a hands-on, highly organized Marketing Coordinator to own content creation and execution across our social media, email, and website platforms. This part-time role is focused primarily on social media content, short-form video, and email marketing with occasional support for events and community outreach.
A portfolio and examples of your original work is required. Applications without one will not be considered.
What You'll Own
Content Creation & Social Media
Email Marketing
Digital Operations
Events (occasional)
How to Apply
Please submit your resume, a portfolio link, and a brief note on why this role and this work matter to you. Applicants without a portfolio will not be considered.
Selected candidates will be invited to complete a skills assessment covering content creation, design, and copywriting.
Requirements
You're a Great Fit If You Have
Required
You bring calm, steady energy to a fast-moving environment
Nice to Have
Benefits
Salary Description
$25/hr
Part-time
Description
Marketing Coordinator
Part Time Asheville, NC (On-site only) $25/hour ~20-25 hrs/week
Reports to: Marketing Director
This is an in-person role based in Asheville, NC. Remote or hybrid work is not available.
About Us
AyurPrana's Asheville Yoga Center is a local landmark in the grassroots Asheville community as well as a respected regional and national hub for inspirational, heart-centered yoga classes, workshops, retreats, and transformational teacher training programs. Along with the rest of the AyurPrana village - including the Ayurvedic Institute, SoHum Mountain Healing Resort, AyurPrana Listening Room, AyurPrana Streaming App- our mission is to elevate consciousness, cultivate community, and curate wellness and spiritual journeys for people. It is our goal to foster a work environment that is both supportive and family-oriented allowing each individual to shine and be the best version of themselves.
The Role
We're looking for a hands-on, highly organized Marketing Coordinator to own content creation and execution across our social media, email, and website platforms. This part-time role is focused primarily on social media content, short-form video, and email marketing with occasional support for events and community outreach.
A portfolio and examples of your original work is required. Applications without one will not be considered.
What You'll Own
Content Creation & Social Media
- Build and manage content calendars for Instagram, Facebook, TikTok, and YouTube
- Film, edit, and publish short-form video for Reels, Stories, and ads
- Capture photo and video content at workshops, events, and with staff
- Design digital graphics using Canva and/or Adobe Creative Suite
- Write compelling copy for social posts, email campaigns, and occasional blog or landing page content
- Design, print, and handle flyer and physical collateral display across campus and work with local distribution partners
Email Marketing
- Plan and execute email campaigns using HubSpot
- Maintain send schedules and monitor performance metrics
Digital Operations
- Update website content via WordPress
- Track performance through HubSpot and Google Analytics
- Assist with paid ad campaigns on Meta and Google
Events (occasional)
- Support AYC's presence at community events and festivals
- Coordinate materials and lead capture; availability for some evenings and weekends required
How to Apply
Please submit your resume, a portfolio link, and a brief note on why this role and this work matter to you. Applicants without a portfolio will not be considered.
Selected candidates will be invited to complete a skills assessment covering content creation, design, and copywriting.
Requirements
You're a Great Fit If You Have
Required
- 1-3 years of experience in marketing, content creation, or a related field
- A portfolio showcasing original design, video, and/or marketing work
- Demonstrated ability to manage social media channels and hit publishing deadlines consistently
- Hands-on video editing and photography experience
- Strong writing, proofing, and self-editing skills with a sharp visual eye
- Proficiency with Canva and/or Adobe Creative Suite
- Familiarity with WordPress, Google Analytics, and Meta Business Suite
- Exceptional organization and the ability to manage multiple priorities
- A self-starter mindset with an Interest in yoga, wellness, or holistic education
- Ability to work quickly and efficiently without compromising quality
- Ability to learn and communicate clearly with the voicing and branding of the studio
- Experience working with other marketing specialists and vendors while communicating clearly and effectively
You bring calm, steady energy to a fast-moving environment
- You are open to receive feedback and have a growth mindset
- You know when to work independently and when to ask for direction
Nice to Have
- Experience with HubSpot
- Paid advertising experience (Meta, Google)
- Background in event coordination or community outreach
- Bachelor's degree in Marketing, Communications, or related field
Benefits
- Free yoga classes and discounted workshops
- Mentorship in marketing strategy, branding, and content production
- Creative, mission-driven work environment
- Connection to a broader AyurPrana brand network
Salary Description
$25/hr
Salary : $25