What are the responsibilities and job description for the Marketing Specialist position at ASCO Equipment?
Location: North Austin / Round Rock, Texas (on-site)
ASCO Equipment has an exciting career opportunity for a Marketing Specialist to support the creation, coordination, and execution of marketing initiatives across ASCO's brands and business segments. This individual will play a key role in strengthening ASCO's presence across social media, digital platforms, internal communications, and promotional branding. The ideal candidate is organized, creative, and proactive, with excellent communication skills - who thrives in a fast-paced environment and enjoys collaborating with cross-functional teams.
The Marketing Specialist will assist with a variety of functions including social media management, co-op programs, website updates, graphic design, and more. They will work closely with internal teams and manufacturer partners to help execute ASCO's marketing strategy and promote our construction, agricultural, mining, and material-handling equipment lines.
Responsibilities:
Why Join Team ASCO?
Compensation & Benefits:
At ASCO, we're not just marketing equipment - we're building connections and promoting a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you're a results-driven professional with a passion for creativity and collaboration, we want you on our team.
ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.
ASCO Equipment has an exciting career opportunity for a Marketing Specialist to support the creation, coordination, and execution of marketing initiatives across ASCO's brands and business segments. This individual will play a key role in strengthening ASCO's presence across social media, digital platforms, internal communications, and promotional branding. The ideal candidate is organized, creative, and proactive, with excellent communication skills - who thrives in a fast-paced environment and enjoys collaborating with cross-functional teams.
The Marketing Specialist will assist with a variety of functions including social media management, co-op programs, website updates, graphic design, and more. They will work closely with internal teams and manufacturer partners to help execute ASCO's marketing strategy and promote our construction, agricultural, mining, and material-handling equipment lines.
Responsibilities:
- Manage and grow ASCO's social media presence across LinkedIn, Facebook, Instagram, and YouTube
- Create and design marketing materials such as: Sales flyers and event flyers, signage, digital and social media graphics, etc
- Manage incoming website leads through HubSpot; distribute inquiries to appropriate sales, rental, parts, and service teams
- Assist in managing co-op marketing programs, including filing claims for reimbursement
- Support website updates including reviewing content, updating photos, adjusting page layouts, and maintaining brand consistency
- Collaborate with internal and external partners on digital campaigns and creative projects
- Assist in managing ASCO's branded merchandise and promotional materials
- Support internal communications, including creating and distributing the monthly company newsletter and other internal updates
- Bachelor's Degree Preferred
- 1-3 years of experience in marketing, communications, or related experience
- Knowledge of digital and traditional marketing, social media, and content marketing
- Strong writing, communication, and organizational skills
- Creative mindset with excellent attention to detail
- Experience with Canva and WordPress preferred
- Experience with Photoshop and other graphic design tools is preferred
- Experience with video editing is a plus
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
Why Join Team ASCO?
Compensation & Benefits:
- Paid Training & Advancement Opportunities
- 100% employer-paid health insurance, 401(k) profit sharing, and paid holidays
- ASCO Children's Education Program: Financial assistance for employees' children pursuing higher education
- Honor God
- Develop People
- Pursue Excellence
- Grow Profitably
At ASCO, we're not just marketing equipment - we're building connections and promoting a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you're a results-driven professional with a passion for creativity and collaboration, we want you on our team.
ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.