Country Manager

Our client is a global leader in surface vision inspection systems, offering proprietary technology that combines smart cameras with patented optical and image processing solutions. With a strong global brand and customer base spanning North America, Asia, Europe, and the Middle East, the company delivers U.S. manufactured products with various industrial applications in film, battery, PCB, nonwoven fabric, metal, paper, solar energy and glass.

Position Overview

The Country Manager, North America will focus primarily on driving revenue through the development of new accounts and increased business with their existing customer base. Additionally, the Country Manager will oversee all commercial and operational functions across the region, including the manufacturing operations and U.S. sales organization. Reporting directly to the Global CEO and parent company leadership, this customer-centric, externally focused individual will play a key role in rebuilding and scaling the U.S. business to achieve sustainable revenue and profit growth. This role will require in an office presence in San Diego one week a month with additional travel to customer sites mainly based throughout the East Coast.

First and foremost, the ideal candidate is an accomplished sales leader who operates effectively in a hands-on environment. This visionary leader also excels at both strategy and execution capable of driving commercial excellence. In conjunction with the Global CEO, the Country Manager, North America will be charged with refining product positioning, and aligning operations, finance, engineering, and R&D to support long-term growth objectives.

Key Responsibilities

• Lead, mentor and build a high performing U.S. sales organization.
• Develop and execute a comprehensive go-to-market strategy focused on revenue growth, customer engagement, and market expansion.
• Establish and manage sales processes including forecasting, pipeline development, and performance metrics.
• Partner with the CEO and global leadership to identify key investment areas and improve U.S. profitability.
• Engage directly with customers to understand needs, evaluate product positioning, and identify competitive differentiators.
• Represent the company with an executive-level presence, fostering long-term customer relationships.
• Conduct U.S. market analysis to assess size, growth potential, and competitive landscape.
• Collaborate with product and operations teams to align offerings with customer and market needs.
• Lead and mentor technically adept, globally minded teams comprised of industry experts and strategic professionals.
• Foster a collaborative, high-performance culture emphasizing quality, innovation, and service excellence.
• Communicate effectively across all levels of the organization and with global executive leadership.

Requirements

• 15 years of progressive commercial leadership experience within surface vision, automation technologies, or other engineered industrial solution.
• Demonstrated success in consultative, solution-based sales with complex technical products and systems.
• Proven ability to scale a small to mid-sized organization (e.g., $2–5M in revenue; 10–30 employees) while improving profitability and operational discipline.
• Progressive career in sales leadership with the ability to implement and optimize structured sales processes including forecasting, pipeline development, performance tracking and competitive analysis to drive predictable growth.
• Solid understanding of business financials and key performance drivers, with the ability to interpret data and make informed, growth-oriented decisions.
• Entrepreneurial and hands-on leader who thrives in an agile, global environment.
• Charismatic, confident, and extroverted communicator comfortable in front of customers and executive stakeholders.
• Ability to travel to manufacturing and customer sites.
• Bachelor’s degree in Business, Marketing, or Engineering preferred.