Demo

Marketing Coordinator

Ascent Hospitality
Birmingham, AL Full Time
POSTED ON 6/2/2026
AVAILABLE BEFORE 7/1/2026
Ascent Hospitality has an extensive portfolio of hotels and a strong pipeline of new properties and acquisitions, but we’re not about numbers…we’re about people and that remains our foundation. Our culture expresses a memorable experience for all of our Team Members and guests alike. So we’re constantly looking for individuals who work well together for a unified purpose. For our leadership, we’re looking for accomplished individuals with a passion to serve others, strong communicators who clearly understand the needs of others and trendsetters who excel at challenges and change. If this is what you’re all about, consider joining our Team.

Ascent Hospitality is looking for a uniquely qualified hospitality leader to join our team as a Marketing Coordinator!

The Marketing Coordinator is responsible for promoting on‑brand messaging through traditional, digital, and social media channels with the goal of driving revenue, increasing market share, and supporting overall hotel performance. This role partners closely with Sales, Marketing & Revenue Management (SMR), Operations, and Regional Marketing teams to ensure all marketing efforts are fully integrated and aligned with hotel and brand objectives.

BENEFITS:

  • Competitive Pay!
  • Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options!
  • 401k with employer MATCH!
  • Paid PTO!
  • Uniforms Provided for most positions!
  • Team Member Hotel Discount Program!


ESSENTIAL FUNCTIONS:

  • Marketing & Digital Strategy
    • Develop and execute comprehensive marketing strategies, plans, and budgets aligned with hotel business priorities, in partnership with the General Manager
    • Actively participate in demand generation and SMR strategy development
    • Support topline revenue growth, RevPAR, and share‑of‑wallet objectives through targeted marketing initiatives
    • Partner with Revenue Management to develop and execute promotional strategies
    • Reconcile marketing plans monthly with accruals and forecasts in collaboration with the Director of Finance
    • Manage digital strategy across Marriott.com, third‑party channels, paid media, and local partner platforms
    • Support group lead generation initiatives
  • Brand & Content Management
    • Serve as brand guardian to ensure all marketing reflects brand voice, positioning, and standards
    • Manage content across Marriott.com (EPIC, eFast, MDS Client Community), OTAs, third‑party, and group sites
    • Set overarching messaging strategy aligned with hotel positioning
    • Manage photography sourcing, distribution, and gallery updates
    • Develop landing pages, Discovery Pages, and enhanced content as applicable
    • Oversee guest communications, including confirmation and pre‑arrival messaging
  • Partnerships, PR & Activation
    • Identify and activate incremental marketing opportunities through partnerships, CVBs, and third‑party platforms
    • Cultivate strong relationships with Marriott Digital Services (MDS), regional marketing teams, and external partners
    • Manage PR agency relationships and/or internal PR messaging
    • Execute PR events, promotions, and property‑level programming in collaboration with Hotel Operations and F&B leadership
  • Food & Beverage & Ancillary Marketing
    • Showcase Food & Beverage promotions to both hotel guests and local patrons
    • Define in‑house F&B programming in partnership with the Director of Food & Beverage and manage execution
    • Manage outlet marketing opportunities on third‑party and local partner platforms
  • Social Media
    • Develop and implement organic and paid social media strategies
    • Manage paid social media budgets and performance
    • Review and guide social media content calendars, highlighting local and property events
  • Reporting & Administration
    • Measure, analyze, and communicate campaign performance and digital results using relevant reporting tools
    • Present findings and recommendations to SMR leadership as requested
    • Manage internal and external partners to ensure timely execution of deliverables
    • Collect, review, and submit invoices related to property marketing efforts
    • Lead and direct asset development including hotel collateral, photoshoots, and content production
    • Perform other reasonable duties as requested by leadership
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES:

  • Strong understanding of hospitality marketing, digital media, and demand generation
  • Ability to develop and execute integrated marketing strategies across multiple channels
  • Experience managing digital platforms, paid media, and third‑party distribution channels
  • Strong analytical skills with the ability to interpret performance data and adjust strategy
  • Excellent written and verbal communication skills
  • Proven ability to manage multiple projects and deadlines simultaneously
  • Strong relationship‑building and negotiation skills with internal and external stakeholders
  • Working knowledge of Marriott marketing systems and digital tools preferred


PHYSICAL DEMANDS:

  • Ability to sit, stand, and walk for extended periods
  • Ability to use vision, hands, and arms for computer‑based and administrative tasks
  • Ability to lift and carry materials up to 25 pounds occasionally
  • Ability to operate effectively in mentally demanding and deadline‑driven environments


QUALIFICATION STANDARDS:

  • Associate or Bachelor’s degree in Marketing, Public Relations, Business, or related field preferred
  • 1–3 years of experience in marketing, digital, communications, or a related field
  • Hospitality or digital marketing experience preferred but not required


EEO Employer

Salary.com Estimation for Marketing Coordinator in Birmingham, AL
$62,922 to $76,407
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