What are the responsibilities and job description for the Enrollment Advisor position at ASBURY THEOLOGICAL SEMINARY?
Hours: Minimum of 40 per week (hours may fluctuate during peak travel seasons)
POSITION SUMMARY:
The Enrollment Advisor builds relationships with prospective students and guides them through the admissions process, from inquiry to matriculation. This role combines goal-driven recruitment efforts with personalized student support to ensure applicants receive the information and guidance to make informed decisions about their seminary education. Key responsibilities include networking, recruitment travel, applicant counseling, event coordination, as well as collaborating with internal and external partners to strengthen enrollment efforts and support the mission of the institution.
ESSENTIAL FUNCTIONS:
- Networking & Student Recruitment
- Develop and maintain relationships with alumni, pastors, educators, and ministry leaders to generate leads.
- Travel regionally and nationally (approximately 12-14 weeks per year) to attend conferences, build partnerships (e.g., universities, campus ministries, nonprofits, denominations, churches, etc.), and expand recruitment opportunities.
- Execute strategic outreach efforts to meet and exceed established enrollment goals.
- Maintain a high level of ethical integrity, ensuring confidentiality and inclusivity in assisting all prospective students.
- Strengthen relationships with alumni and key institutional partners to increase brand awareness and student referrals.
- Prospective Student Counseling & Admissions Support
- Guide prospective students in discerning their calling and selecting the appropriate degree program.
- Assess applicant qualifications in coordination with the Graduate Admissions Committee.
- Maintain timely and effective communication with applicants through phone, email, and CRM systems (e.g., Slate).
- Assist students in navigating institutional policies, financial aid options, and program requirements.
- Provide one-on-one counseling to ensure prospective students understand application deadlines and requirements.
- Event Coordination & Campus Engagement
- Support on-campus and virtual recruitment events, including Experience Asbury Days, open houses, and preview weekends.
- Engage in calling campaigns and outreach initiatives with prospective students.
- Represent Asbury Seminary at denominational and ministry events to increase awareness and enrollment opportunities.
- Partner with faculty and staff to enhance the prospective student experience.
- Assist with campus visits and ensure prospective students receive a high-quality, personalized experience.
- Partnership Development & Institutional Representation
- Strengthen relationships with alumni, faculty, and ministry leaders to expand recruitment networks.
- Serve as a liaison for partnerships with churches, colleges, and ministry organizations.
- Support strategic initiatives for growing the seminary’s enrollment pipeline.
- Provide training and mentorship for new admissions staff as needed.
- Collaborate with other departments to align recruitment efforts with institutional goals.
- Enrollment Strategy & Data Management
- Track and analyze recruitment and enrollment trends to refine strategy.
- Utilize Slate CRM to document student interactions, update records, and generate reports.
- Ensure seamless handoffs between admissions and other seminary departments, such as Financial Aid and Student Services.
- Review and improve best practices for recruitment and enrollment processes.
- Participate in training and professional development opportunities related to enrollment management.
- Institutional Engagement & Workplace Priorities
- All full-time employees are required to attend semi-annual training events (e.g., Asbury CARES) as part of their professional responsibilities.
- Employees must arrange their schedules to ensure availability for all mandatory meetings and institutional events.
- Full-time employees who are also enrolled in courses must prioritize their work responsibilities over academic coursework during scheduled work hours.
- Employees are expected to actively participate in institutional discussions and engagement opportunities that support collaboration and department-wide goals.
- Other duties as assigned by the Director of Admissions.
Qualifications:
Required/Preferred Skills
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Bachelor’s degree required; Master’s degree preferred.
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Experience in higher education admissions, recruitment, or enrollment management preferred.
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Strong networking, relationship-building, and communication skills.
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Proficiency in CRM systems (Slate preferred) and Microsoft Office Suite.
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Ability to travel extensively, including evenings and weekends.
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Highly organized, detail-oriented, and able to work independently.
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Ability to manage multiple projects and meet enrollment goals in a fast-paced environment.
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Self-motivated, solutions-oriented, and a strong team player with a positive attitude.
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Ability to analyze data and use insights to inform recruitment strategies.
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Works well under pressure with ability to adapt quickly.
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Demonstrates a positive attitude, adaptability to changing priorities, and a willingness to receive and apply feedback in a collaborative work environment.
Education and Experience
- Master’s degree preferred/bachelor’s degree required
- Three or more years’ professional-level experience with enrollment management and public relations as well as a comprehensive knowledge of marketing for higher education preferred
- Demonstrate professional skill in written and oral communication
- Be highly organized and detail-oriented
- Exhibit an unwavering commitment to the statements of faith and ethos of Asbury Seminary