What are the responsibilities and job description for the Brand Reputation Specialist position at Asbury Automotive Group and Careers?
About Asbury
Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report.
The Brand Reputation Specialist monitors numerous social media platforms, reputation software, and review sites for customer reviews, messages and comments. They are attentive to online "buzz" surrounding various client business. This role can include duties ranging from fielding customer phone calls to monitoring business listings (sales, service, parts) for accuracy of information and making necessary updates to pertinent information.
Duties/Responsibilities
Develops and demonstrates subject matter knowledge:
Demonstrates knowledge of current trends, technology and best practices in social media and service recovery, and identify opportunities to apply new approaches to platforms to gain efficiency and effectiveness.
Demonstrates a deep knowledge of core agency service offerings/capabilities.
Possesses working knowledge of Google Business Profiles, 3rd party automotive listing sites, Facebook, Twitter, YouTube, Google, Yelp, etc.
Has a working knowledge of social media copywriting techniques and best practices.
Performs quality work in support of the organizational North Star: "to be the most guest-centric automotive retailer:
Crafts review responses for both positive and negative reviews.
Collaborates with team members and clients to assist in quick and efficient customer service that matches and reinforces client goals.
Measures and reports changes in ratings and identify trends and pain points.
Generates performance reports, providing analysis and insight as it relates to the clients' business and industry best practices.
Executes responsibilities proactively with professionalism and accountability:
Demonstrates ability to handle concurrent tasks/projects.
Works within a fast-paced corporate environment.
Shows the ability to stay calm in all types of situations.
Works within structured timelines and meet deadlines.
Shows consistent attention to detail and accuracy.
Presents yourself professionally in appearance and demeanor.
Shares information, requests, and acknowledgements professionally and clearly:
Coordinates clearly and consistently with other team members involved in marketing projects.
Maintains client relationships along with vendor and interdepartmental relationships.
Demonstrates excellent communication skills.
Performs other related duties to benefit the mission/vision of the organization
Education & Experience
Bachelor’s degree in ecommerce/marketing or a related field preferred
Maintain valid driver’s license and MVR within company policy requirements
Must be able to pass pre-employment screens (background & drug test)
Pay and Recognition:
Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.
Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report.
The Brand Reputation Specialist monitors numerous social media platforms, reputation software, and review sites for customer reviews, messages and comments. They are attentive to online "buzz" surrounding various client business. This role can include duties ranging from fielding customer phone calls to monitoring business listings (sales, service, parts) for accuracy of information and making necessary updates to pertinent information.
Duties/Responsibilities
Develops and demonstrates subject matter knowledge:
Demonstrates knowledge of current trends, technology and best practices in social media and service recovery, and identify opportunities to apply new approaches to platforms to gain efficiency and effectiveness.
Demonstrates a deep knowledge of core agency service offerings/capabilities.
Possesses working knowledge of Google Business Profiles, 3rd party automotive listing sites, Facebook, Twitter, YouTube, Google, Yelp, etc.
Has a working knowledge of social media copywriting techniques and best practices.
Performs quality work in support of the organizational North Star: "to be the most guest-centric automotive retailer:
Crafts review responses for both positive and negative reviews.
Collaborates with team members and clients to assist in quick and efficient customer service that matches and reinforces client goals.
Measures and reports changes in ratings and identify trends and pain points.
Generates performance reports, providing analysis and insight as it relates to the clients' business and industry best practices.
Executes responsibilities proactively with professionalism and accountability:
Demonstrates ability to handle concurrent tasks/projects.
Works within a fast-paced corporate environment.
Shows the ability to stay calm in all types of situations.
Works within structured timelines and meet deadlines.
Shows consistent attention to detail and accuracy.
Presents yourself professionally in appearance and demeanor.
Shares information, requests, and acknowledgements professionally and clearly:
Coordinates clearly and consistently with other team members involved in marketing projects.
Maintains client relationships along with vendor and interdepartmental relationships.
Demonstrates excellent communication skills.
Performs other related duties to benefit the mission/vision of the organization
Education & Experience
Bachelor’s degree in ecommerce/marketing or a related field preferred
Maintain valid driver’s license and MVR within company policy requirements
Must be able to pass pre-employment screens (background & drug test)
Pay and Recognition:
- Weekly pay
- Paid holidays & paid time off
- Deferred Holiday Pay Match
- Paid training
- Stock Awards (select management and front-line team member’s eligible)
- Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
- Up to 12 weeks paid pregnancy leave (disability leave)
- Paid Parental Leave
- Health savings
- Flex spending accounts (tax free)
- Short-term and Long-term disability plans
- Life Insurance (Whole Life and Term)
- 401k with company match
- Digital career path tool to assist with career development
- Continuous training through Asbury's Internal Learning Management System
- Student loan relief resources
- Employee assistance program
- Employee discounts on parts and service repairs
- Scholarship awards
- Opportunities to join our community service initiatives, which includes paid volunteer hours
- Aggressive Employee referral program with bonus opportunities
Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.