What are the responsibilities and job description for the Lead Generation Specialist position at Asar America Inc?
Are you a future leader?
ASAR Digital is seeking a new hybrid team member for its award-winning marketing department. We are seeking an engaging, dynamic Lead Generation Specialist to accelerate our growth in the CRM software industry. This position works in Google Workspace and Adobe Creative Cloud, producing content for all of our marketing channels, as well as, all corporate communications.
Have a blast making both organic and paid marketing campaigns, with the help of an experienced creative and sales team. From concept to prospect contact, this is your chance to market ASAR Digital, one of America’s Fastest Growing Companies (according to Inc. magazine).
PURPOSE OF THIS POSITION:
The Lead Generation Specialist is responsible for prospecting, qualifying and generating new marketing leads to support the Creative Director.
JOB DUTIES & REPSONSIBILITIES:
Develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery, and individual research.
Follow up on leads and conduct research to identify potential prospects. Traditional and Social selling.
Produce marketing content for all channels; including social, web, YouTube, more — collaborating with Creative Director and Graphic Artist.
Support marketing and sales teams to improve performance, control, and maintenance of their leads.
Build and cultivate prospect relationships by initiating communications and conducting follow-up communications to move opportunities through the sales funnel.
Work with the Creative Director to develop and grow the sales pipeline.
Helping drive leads and online traffic with digital marketing activities.
Email marketing campaigns.
In-person events and trade shows.
B2B blog writing.
Newsletter.
Web development and maintenance for ASARdigital.com.
JOB SKILLS:
Google Workspace (Docs, Sheets, Slides, Ads, Analytics)
Adobe Creative Cloud
WordPress
MailerLite
EDUCATION:
Bachelor's Degree preferred
EXPERIENCE:
Entry level
PHYSICAL
Sit for long periods.
Lift DSLR camera and light stand.
PRIMARY DUTIES AND RESPONSIBILITIES:
PHYSICAL DEMANDS:
The position involves long periods of sitting. Some basic camera work.
WORKING CONDITIONS:
Work is performed in a semi-quiet office setting. The position involves computer and phone work.
QUALIFICATIONS:
Bachelor's Degree in Business, Communication, or a related field
Previous marketing or sales experience is a plus, but not required.
Excellent client service skills.
Excellent written and verbal communication skills.
Social Media posting, admin.
Highly self-motivated
Proficient in Google products (Docs, Slides, Sheets)
Experience with SAP or CRM Software preferred.
Salary : $40,000 - $55,000