What are the responsibilities and job description for the SMB Account Executive, Client Management position at Asana?
Asana Client Management (ACM) fixes client delivery friction by centralizing briefs, approvals, and file uploads within a branded client portal powered by the Asana Work Graph. We are looking for an Account Executive to sit at the forefront of this product launch, owning the go-to-market motion from day one and building the playbook the broader team inherits. In this role, you will work directly with sales leadership and the product team to bring ACM to market, targeting a warm pool of existing Asana customers and net-new professional services accounts. This is a unique opportunity to build a brand-new motion from the ground up at a company with over 170,000 existing customers.
This role is based in our Dublin office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the On-Target Earnings (OTE) range is $148,000 - $158,000. The total OTE includes a base salary range of $74,000 - $78,000 and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified.
In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
About Us
Asana is a leading platform for human AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7 years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13 offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
This role is based in our Dublin office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
- Own the full sales cycle for agency and professional services buyers, from prospecting through close.
- Build pipeline through outbound to a named book across primary verticals: Advertising & Marketing, Media, Digital Services, Design & Creative, and PR.
- Convert inbound PQLs from the self-serve trial population with rapid, context-aware responses referencing specific in-product behavior.
- Run multi-threaded outbound to COOs, Heads of Delivery, and Heads of Client Services using tailored, signal-based outreach.
- Work a mix of existing Asana customers expanding into ACM and net-new accounts displacing competitors in fast-paced deal cycles.
- Partner with the solutions engineer in your pod for technical demos, platform configuration, and multi-stakeholder deals.
- Feed discovery learnings back to the product and go-to-market teams to help shape how ACM is positioned at scale.
- Document what works and build the playbook the broader SMB team runs on.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- 2 years of quota-carrying SaaS sales with consistent performance in the €5K–€25K ACV range.
- Understanding of AI LLMs and GPTs, and ability to articulate their business applications.
- Experience selling to COOs, operations leaders, or delivery heads at professional services firms who care deeply about margin and capacity.
- Strong discovery instincts with the ability to map out how work moves from a client request into production.
- Able to explain why AI operating on a client-portal trigger layer is structurally different from operator-initiated tools.
- Proven ability to run multi-threaded deals across two to three personas at the same account.
- Proficiency with Salesforce, Outreach (or equivalent), and Sales Navigator.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the On-Target Earnings (OTE) range is $148,000 - $158,000. The total OTE includes a base salary range of $74,000 - $78,000 and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified.
In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
About Us
Asana is a leading platform for human AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7 years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13 offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
Salary : $74,000 - $78,000