What are the responsibilities and job description for the Product Marketing Associate - Imaging & Resection position at Arthrex?
Requisition ID: 66674 Title:Product Marketing Associate - Imaging & Resection
Arthrex, Inc. is a global medical device company and a leader in new product development and medical education. Arthrex is actively searching for a Product Marketing Associate or an Associate Product Marketing Manager to lead, plan and execute downstream marketing for products in our Imaging & Resection portfolio. The successful candidate will build relationships with key customers and internal departments to develop creative marketing and promotional plans. The position is onsite based in Naples, FL – not remote. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.
Essential Duties And Responsibilities
Arthrex, Inc. is a global medical device company and a leader in new product development and medical education. Arthrex is actively searching for a Product Marketing Associate or an Associate Product Marketing Manager to lead, plan and execute downstream marketing for products in our Imaging & Resection portfolio. The successful candidate will build relationships with key customers and internal departments to develop creative marketing and promotional plans. The position is onsite based in Naples, FL – not remote. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.
Essential Duties And Responsibilities
- Work closely with Product Marketing and Product Management to develop and manage promotional planning and execution for products and brands at Arthrex
- Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
- Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
- Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
- Annually present marketing plans to the leadership team and the Product Management team
- Lead a monthly review of progress and updates for the Product Management team.
- Meet regularly with MarComm to discuss priorities and timelines for Imaging & Resection product promotional assets and campaigns
- Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
- Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
- Work with HCP consultants to develop promotional ideas, review materials, and support educational presentations to include key products and techniques
- Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
- Ability to work with cadavers in a lab setting.
- Work closely with the Imaging & Resection project coordinator to effectively move assets through the review and approval process in the MRM system
- Travel for training, meetings, and trade shows may be required up to 25%
- In-office, Naples FL-based position; not remote.
- Bachelor’s degree required; preferably in business or marketing.
- Master’s degree preferred.
- Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required.
- Product Marketing Associate level requires a Bachelor's degree.
- Orthopedic experience preferred.
- Understanding of all functions involved in development, production, and marketing of product is preferred.
- Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
- Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.
- Excellent public speaking and presentation skills are required.
- Proven success in developing and executing promotional campaigns for product launches.
- Ability to develop strategic marketing plans.
- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Free Onsite Medical Clinics
- Free Onsite Lunch
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)